SEO

Digital Marketing Must-Reads: February 2024
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Digital Marketing Must-Reads: February 2024

The most insightful online marketing posts we’ve read in the last few weeks. Local search in 2024: Key trends and tactics for marketers Benu Aggarwal looks at 5 different focus areas for location-based businesses in their latest article. Get tips and tricks on how to be discovered by the right customers, create engaging content that…

Your Checklist for Optimizing Your Service Pages for Search
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Your Checklist for Optimizing Your Service Pages for Search

Once you’ve created a great service page, it’s critical that people (and Search Engines) can actually find the page. This is where Search Engine Optimization (SEO) comes in. SEO can be extremely complex, but in this case it’s pretty simple. We just want to make sure that your page is organized in a way that…

How to Build a Great Service Page
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How to Build a Great Service Page

In our Service Pages post we’ve already discussed why it’s critical that you create individual service pages for your most important services. Before we even look at what should be on your individual services pages, let’s discuss your services summary page. It’s quite possible that you offer a lot of different services and that many…

Digital Marketing Must-Reads: September 2023
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Digital Marketing Must-Reads: September 2023

The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how to optimize online content for reader engagement in an era where users tend to skim rather than thoroughly read web articles. Rita Kind-Envy looks at…

6 Free Google Tools For Web Marketing
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6 Free Google Tools For Web Marketing

Want to get more prominent in Search and improve your overall marketing? Google has many free products that will help you do just that! Watch this video to find out how to use these tools to accelerate your marketing in multiple ways. We’ll cover the following tools, including insider tips: Watch Now!

Digital Marketing Must-Reads: July 2023
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Digital Marketing Must-Reads: July 2023

The most insightful online marketing posts we’ve read in the last few weeks. An SEO Guide To Understanding User Intent Understanding user intent allows you to create content that directly addresses what users are looking for which can lead to higher search rankings and better user experiences. By focusing on providing relevant and valuable content…