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Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive
Blog | PPC | SEO | Strategic Solutions | Webinars | Webucation

Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive

Thank you to our July webinar attendees! We spent the hour discussing the best and most cost-effective strategies for reaching visitors before they come to your destination and also while they are visiting. We appreciated your questions and engagement! A recording of the webinar is now available for your reference.

SEO VS PPC – Which Is Better?
Analytics | Blog | Conversion Optimization | Pro Guides | SEO | Strategic Solutions | Web Marketing Fundamentals | Webucation

SEO VS PPC – Which Is Better?

In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…

An Insider’s Guide to Social Ads and Display Ads
Analytics | Blog | Conversion Optimization | Marketing Resources | PPC | SEO | Social Media | Webucation

An Insider’s Guide to Social Ads and Display Ads

A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…

Improve Your Google Presence with Strategic Google Setup
Analytics | Blog | Conversion Optimization | Marketing Resources | SEO | Strategic Solutions | Web Marketing Fundamentals | Webucation

Improve Your Google Presence with Strategic Google Setup

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…

Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing
Blog | PPC | SEO | Strategic Solutions | Uncategorized

Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing

Thanks to all of our September 17th  “Developing a Killer Competitive Strategy: DIY Web Marketing” attendees. We hope you found it useful! If you have any questions or comments, please reach out to Rob.  The webinar recording is now available so If you missed the session or are looking to review what we covered, check it…

What is Structured Data and Schema?
Blog | SEO

What is Structured Data and Schema?

Modern search engines are very good at understanding the content on your website. However, giving them a little help with semantics is still something we need to do. We can do that with structured data. What is Structured Data in SEO? Structured Data in SEO is a standardized way communicate the meaning and properties of…