SEO

From Google-Based SEO to Large Language Model Optimization: Preparing Your Website for the Future
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From Google-Based SEO to Large Language Model Optimization: Preparing Your Website for the Future

ByRob

In recent years, SEO has been synonymous with optimizing for Google—refining content to capture the attention of search engines and ultimately drive traffic through rankings. However, with the rise of AI-driven models like ChatGPT integrating real-time search capabilities, a paradigm shift is emerging. These models use advanced algorithms to deliver concise, human-like responses rather than…

Why You Should Customize Category and Tag Pages for SEO and Engagement
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Why You Should Customize Category and Tag Pages for SEO and Engagement

ByRob

When we think about boosting SEO or keeping readers engaged, we often zero in on blog posts, landing pages, or pillar content. But, what if I told you there’s an often-overlooked opportunity hiding in plain sight: your category and tag pages? These are the unsung heroes of your website, and with a little TLC, they…

Digital Marketing Must-Reads: October 2024
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Digital Marketing Must-Reads: October 2024

ByAlim

The most insightful online marketing posts we’ve read in the last few weeks. Google Analytics 4 Introduces Realtime Pages Report Google Analytics 4 (GA4) has introduced a new Realtime Pages report that allows users to monitor live data on page views and user engagement. This tool provides insights into which pages are being viewed in…

Using Categories & Tags for Blogging
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Using Categories & Tags for Blogging

ByRob

When blogging, organizing your content effectively is crucial for both user experience and search engine optimization. Categories and tags are two key tools that can help you achieve this. Understanding their distinct functions and how to use them properly can enhance your blog’s usability and visibility. The following is written with WordPress in mind but…

10 Keys to Managing Your Blog For Maximum Value – The Basics
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10 Keys to Managing Your Blog For Maximum Value – The Basics

ByRob

One of the cruelest lies in marketing is that simply posting content to your blog will help your SEO. The truth is that if you don’t have a robust blogging strategy you are likely wasting your time and getting nothing for it other than a few random clicks per month to your site from SEO….

Digital Marketing Must-Reads: March 2024
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Digital Marketing Must-Reads: March 2024

ByTaylor

The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by leveraging pillar pages, which serve as comprehensive resources covering core topics. With these strategies from Brody Hall, you can enhance your SEO efforts, engage readers,…

10 Essential Website Ranking Factors for Resorts in 2024
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10 Essential Website Ranking Factors for Resorts in 2024

BySummer

A strong online presence is crucial for resorts to attract guests and increase bookings. However, with so many competitors vying for visitors’ attention, resort websites can get buried on page three (or worse) of visitors’ search results — unless the resort’s website has a solid Google Adwords strategy and is search engine optimized according to…

Digital Marketing Must-Reads: February 2024
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Digital Marketing Must-Reads: February 2024

ByTaylor

The most insightful online marketing posts we’ve read in the last few weeks. Local search in 2024: Key trends and tactics for marketers Benu Aggarwal looks at 5 different focus areas for location-based businesses in their latest article. Get tips and tricks on how to be discovered by the right customers, create engaging content that…

Your Checklist for Optimizing Your Service Pages for Search
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Your Checklist for Optimizing Your Service Pages for Search

ByRob

Once you’ve created a great service page, it’s critical that people (and Search Engines) can actually find the page. This is where Search Engine Optimization (SEO) comes in. SEO can be extremely complex, but in this case it’s pretty simple. We just want to make sure that your page is organized in a way that…