ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how to optimize online content for reader engagement in an era where users tend to skim rather than thoroughly read web articles. Rita Kind-Envy looks at…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. Improving or removing content for SEO: How to do it the right way SEO is more than just regularly posting new and relevant content, sometimes you have to go back and update or remove old content, but how do you know what…
ByRob
Want to get more prominent in Search and improve your overall marketing? Google has many free products that will help you do just that! Watch this video to find out how to use these tools to accelerate your marketing in multiple ways. We’ll cover the following tools, including insider tips: Watch Now!
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. An SEO Guide To Understanding User Intent Understanding user intent allows you to create content that directly addresses what users are looking for which can lead to higher search rankings and better user experiences. By focusing on providing relevant and valuable content…
ByRob
Want to get more Search traffic? Consider employing some techniques that your competitors might not be doing (or, at least, not doing a great job at). Assess Your Competition To see how likely you are to rank for certain topics and see which competitors are showing up for the keywords you want to rank for,…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. How To Land 1,830 Ranking Positions With Only One Article Want to geek out about your content planning? Brad Smith explains how one of their articles earned multiple ranking positions and gives some tips on how you could do the same. Smith…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. Google Announces 8 New Top Level Domains Including One For Lawyers Google has released 8 new Top Level Domains (TLDs) as an alternative to the more traditional .com, .net, and .org extensions. These include .esq, .phd, .prov, and more. Roger Montti looks…
ByRob
It is critically important to understand how your site is performing in Google and know if there are any serious site issues. Luckily, you can get this information straight from the horse’s mouth using Google Search Console. Google Search Console is free, so you’d think everyone would use it, but that’s not the case. Only…
ByRob
Ever wish you could understand how Google sees your site and find out if any of your pages have issues? You can! With the Google Search Console Pages report you can: Before you get started, you’ll need to install Google Search Console on your website. Once you install it you’ll have to wait a day…
ByRob
Curious whether you’re better off investing in Search Engine Optimization (SEO) or Sponsored Search Ads in Google? Here’s a typical search result (broken out side by side for visibility): The Search ads (1) appear at the top of the page, followed by the Google Local “3 Pack” (2) with the remaining SEO listings (3) showing…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. Link Farms: What Are They and Why You Should Avoid Them Adam Steele provides a deep but comprehensible look at the black hat SEO technique that is used to manipulate search engine rankings. As a website owner, you probably get offers from…
ByKayla
Thank you to our November webinar attendees! We hope you found our discussion of SEO best practices useful! See you back soon for our next educational webinar – stay tuned for details! As always, we are more than happy to answer any remaining questions you may have. A recording of the webinar is also now…