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Digital Marketing Must-Reads: August 2023

The most insightful online marketing posts we’ve read in the last few weeks.

Improving or removing content for SEO: How to do it the right way

SEO is more than just regularly posting new and relevant content, sometimes you have to go back and update or remove old content, but how do you know what to remove and what to update? This article by Danny Goodwin gives you a step-by-step guide to help you figure out what needs improving and what needs removing.

Goodwin provides methods for identifying low-performing content, tips on how to repurpose content, and more in a comprehensive guide to help you make informed decisions about content management.

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Branded Search Traffic Share: Do You Dominate Branded SERPs?

Branded searches are more likely to result in a conversion and Neil Patel goes into detail on how to increase branded search traffic. Optimizing for branded keywords, creating valuable content, and maintaining a strong online presence are all ways of enhancing branded search traffic and Patel gives you tips and tricks on how to implement these key strategies in his latest article

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What Are the Most Effective Digital Marketing Strategies?

Clodagh O’Brien gives us a how-to article on how to create an effective digital marketing strategy as well as explaining what the most effective strategies are. O’Brien underscores the need to tailor strategies to target audiences, build brand awareness, optimize for search visibility, and more in his latest article.

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Want to learn more about creating and refining your web marketing strategies? Check out the webinar recap from our August 2023 webinar: Create & Refine Your Web Marketing Strategy. Watch now!

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