Google’s 2021 Changes – Surviving and Thriving
Thanks to everyone who attended our April Webinar where we covered Google’s recent changes and focused on how you can improve your visitor experience!
SEO
Updates in Google in 2021 You Need To Know About
Everybody knows how important Google is if you want to be prominent online. With that in mind, did you know that Google is making some rather massive changes in 2021? While this creates challenges for web marketers, it also creates opportunities: Most of the current changes relate to User Experience, so making updates to optimize…
Blog | PPC | SEO | Strategic Solutions | Uncategorized
Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing
Thanks to all of our September 17th “Developing a Killer Competitive Strategy: DIY Web Marketing” attendees. We hope you found it useful! If you have any questions or comments, please reach out to Rob. The webinar recording is now available so If you missed the session or are looking to review what we covered, check it…
Webinar Recap: Creating and Implementing a Keyword Strategy
A big thank you to everyone who attended our June 19th DIY SEO Webinar – we hope you found it helpful! Please feel free to reach out to Rob if you have any questions or feedback. Hope to see you back for our July webinar, more details will be coming out soon! We’ve included a…
Webinar Recap: Secrets of Online Advertising – Picking the Right Approach
Thanks to everyone who joined us on our May 15th Webinar covering Secrets of Online Advertising, we hope you found it useful! Here’s a link to the slides from the webinar. Here is the video from the Webinar:
Blog | Featured | Marketing Resources | SEO
Webinar Recap: DIY SEO – Improve Your Google Rankings!
Thanks to everyone who joined us on our April 03 Webinar covering Do It Yourself SEO. We’ve had some great feedback and learned a lot from your questions! Here is the video from the Webinar:
What is Structured Data and Schema?
Modern search engines are very good at understanding the content on your website. However, giving them a little help with semantics is still something we need to do. We can do that with structured data. What is Structured Data in SEO? Structured Data in SEO is a standardized way communicate the meaning and properties of…
The Five Stages of Search Engine Optimization – A Simple Guide
Trying to get a handle on SEO and understand the different stages of SEO? How far you take it will depend on how important Search traffic is to you and how many other sites you are competing with, and how advanced those sites are. Read on and you’ll get a good sense of the different…
Blog | SEO | Webucation
Online Marketing Madness — Strategic Reads from February 2017
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. The February links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). And just a heads-up: this month we found the invaluable MOZ…
SEO vs PPC – Which is Better?
Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd when I hear someone say one is “better” than the other. It’s kind of like declaring a pickup truck better than a sports car. They…