Tourism Marketing

Tips on Effective Email Marketing for Hotels & Hospitality | Part Two
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Tips on Effective Email Marketing for Hotels & Hospitality | Part Two

Welcome to part two of our two-part hospitality email marketing series! This month, we’re covering seven more practical tips on effective email marketing for hotels, excursion operators, and other hospitality-based businesses. After implementing the foundational email marketing tips we covered in part one, you are ready to start crafting effective email marketing content by applying…

Hospitality Email Marketing Tips to Implement Now | Part One
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Hospitality Email Marketing Tips to Implement Now | Part One

Welcome to part one of our two-part hospitality email marketing series! In this series, we’re focusing on email marketing because it can help hotels and excursion operators boost bookings with new and previous guests. For part one, we’re including important email privacy updates from Google and Yahoo, tips on building your email marketing lists, and…

10 Essential Website Ranking Factors for Resorts in 2024
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10 Essential Website Ranking Factors for Resorts in 2024

A strong online presence is crucial for resorts to attract guests and increase bookings. However, with so many competitors vying for visitors’ attention, resort websites can get buried on page three (or worse) of visitors’ search results — unless the resort’s website has a solid Google Adwords strategy and is search engine optimized according to…

9 Effective CTA Tips for Boosting Online Bookings
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9 Effective CTA Tips for Boosting Online Bookings

In the competitive hospitality industry landscape, resorts and tour operators are constantly seeking ways to increase online bookings and attract more guests. One essential element of any successful digital marketing strategy is the Call to Action (CTA). A well-crafted CTA can drive conversions and encourage visitors to take the desired action, whether it’s booking a…

Small Budget, Big Impact: Hotel Marketing in 2024
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Small Budget, Big Impact: Hotel Marketing in 2024

For hotels operating with a small budget, effective hotel marketing strategies don’t necessarily require huge expenditures. Here are some practical and cost-effective suggestions. Leverage Social Media Regularly post engaging content, such as behind-the-scenes glimpses, guest testimonials, resort features and local attractions. Use hashtags and location tags, and engage with your audience through comments and messages…

Apply These Five Tourism Marketing Trends in 2024
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Apply These Five Tourism Marketing Trends in 2024

Based on the latest tourism marketing trends and forecasts, here are five tourism marketing tips hotels and other tourism-related businesses should consider including in their marketing strategy. Embrace Sustainable Practices and Highlight Them in Marketing If your hotel or business is using renewable energy sources, reducing waste, supporting local communities, and conserving natural resources, be…

Tourism Marketing: Optimized Email Marketing for Hotels 
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Tourism Marketing: Optimized Email Marketing for Hotels 

When was the last time you optimized your email campaigns for better results? Email marketing plays an integral role in the marketing strategy of any hospitality business, ranging from expansive chain resorts to quaint boutique hotels and charming B&Bs. Its pivotal role is particularly evident in attracting last-minute travellers and fostering loyalty among returning guests….

Tourism Marketing: Three Ways to Immediately Boost Bookings
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Tourism Marketing: Three Ways to Immediately Boost Bookings

Bookings are the lifeblood of tourism-based businesses. However, capturing visitors’ interest can be super challenging (especially for smaller boutique hotels and excursions) when so many other companies and destinations compete for bookings, too – and some with significantly larger advertising budgets. The good news is that there are three things you can do right now…