tourism marketing

10 Creative + Effective Ways for Small Resorts and Hotels to Encourage Guest Reviews
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10 Creative + Effective Ways for Small Resorts and Hotels to Encourage Guest Reviews

BySummer

In the hospitality industry, guest reviews can make or break a resort’s reputation. Positive reviews enhance credibility, improve online visibility, and ultimately lead to increased bookings. However, small resorts and hotels often face challenges garnering these valuable testimonials. To help, here are ten creative and effective strategies to encourage guests to leave reviews, boosting your…

Small hotels, resorts and tourism businesses can boost off-season bookings by applying the three Google Search Ads tips outlined in this article.
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3 Google Search Ads Tips for Boosting Off-Season Hotel Bookings

BySummer

Maximizing bookings during the slow season can be a significant challenge for small hotels and resorts. However, if you’re already using Google Search Ads, there are things you can do within your account to more effectively reach potential guests and encourage bookings when demand is low. Apply the three Google Search Ads tips outlined below to…

Harnessing Google Performance Max ads for hotels and travel can increase exposure on Google Maps and all other Google-owned channels.
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Harnessing Google Performance Max for Hotels and Travel 

BySummer

Despite being in a highly competitive advertising sector, today’s ever-evolving digital landscape offers hotels and travel businesses of all sizes several options for gaining exposure and capturing market share. While Google’s Search Ads stand out for their ability to effectively drive direct conversions, Google’s Performance Max (PMax) is an additional innovative advertising solution that makes…

Hospitality Email Marketing Tips to Implement Now | Part One
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Hospitality Email Marketing Tips to Implement Now | Part One

BySummer

Welcome to part one of our two-part hospitality email marketing series! In this series, we’re focusing on email marketing because it can help hotels and excursion operators boost bookings with new and previous guests. For part one, we’re including important email privacy updates from Google and Yahoo, tips on building your email marketing lists, and…

9 Effective CTA Tips for Boosting Online Bookings
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9 Effective CTA Tips for Boosting Online Bookings

BySummer

In the competitive hospitality industry landscape, resorts and tour operators are constantly seeking ways to increase online bookings and attract more guests. One essential element of any successful digital marketing strategy is the Call to Action (CTA). A well-crafted CTA can drive conversions and encourage visitors to take the desired action, whether it’s booking a…

Small Budget, Big Impact: Hotel Marketing in 2024
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Small Budget, Big Impact: Hotel Marketing in 2024

BySummer

For hotels operating with a small budget, effective hotel marketing strategies don’t necessarily require huge expenditures. Here are some practical and cost-effective suggestions. Leverage Social Media Regularly post engaging content, such as behind-the-scenes glimpses, guest testimonials, resort features and local attractions. Use hashtags and location tags, and engage with your audience through comments and messages…

Apply These Five Tourism Marketing Trends in 2024
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Apply These Five Tourism Marketing Trends in 2024

BySummer

Based on the latest tourism marketing trends and forecasts, here are five tourism marketing tips hotels and other tourism-related businesses should consider including in their marketing strategy. Embrace Sustainable Practices and Highlight Them in Marketing If your hotel or business is using renewable energy sources, reducing waste, supporting local communities, and conserving natural resources, be…

Tourism Marketing: Optimized Email Marketing for Hotels 
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Tourism Marketing: Optimized Email Marketing for Hotels 

BySummer

When was the last time you optimized your email campaigns for better results? Email marketing plays an integral role in the marketing strategy of any hospitality business, ranging from expansive chain resorts to quaint boutique hotels and charming B&Bs. Its pivotal role is particularly evident in attracting last-minute travellers and fostering loyalty among returning guests….

Tourism Marketing: Three Ways to Immediately Boost Bookings
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Tourism Marketing: Three Ways to Immediately Boost Bookings

BySummer

Bookings are the lifeblood of tourism-based businesses. However, capturing visitors’ interest can be super challenging (especially for smaller boutique hotels and excursions) when so many other companies and destinations compete for bookings, too – and some with significantly larger advertising budgets. The good news is that there are three things you can do right now…