ByRob
The biggest reason most advertising doesn’t work is that people use the wrong type of advertising for the goals they have or the phase of the buying cycle their audience is in. Fortunately, you don’t need to make that mistake! Your first step is to fully understand what phase your audience is in and what…
BySummer
Bookings are the lifeblood of tourism-based businesses. However, capturing visitors’ interest can be super challenging (especially for smaller boutique hotels and excursions) when so many other companies and destinations compete for bookings, too – and some with significantly larger advertising budgets. The good news is that there are three things you can do right now…
ByRob
A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…
ByRob
To quickly and efficiently resize and optimize images is a keystone of any successful website update (or launch!), regardless of your industry. Many of our web design clients here at PlusROI list resizing and optimizing images as one of their top five pain points. Between the time spent determining exact dimensions, picking the right file…
ByRob
In 2020, social media is undoubtedly an important tool for establishing your business’s online presence. While Facebook has been around for longer and has the largest user base, Instagram has also become hugely popular in recent years. Promoting your business on either platform can be effective, but using the same strategy for both platforms may…
ByRob
Thanks to everyone who joined us on our May 15th Webinar covering Secrets of Online Advertising, we hope you found it useful! Here’s a link to the slides from the webinar. Here is the video from the Webinar:
ByRob
Hootsuite recently published an insightful post on the Facebook Algorithm in 2018. The post is worth a read, but the most important thing for me was that it got me thinking a bit more about the actual value of social media. Although Social Media can be an amazing tool for communications and engagement, I have…
![Social Media ROI – Growing and Showing Your Results [Social Media Camp 2015]](https://plusroi.com/wp-content/uploads/2012/07/bloglike-1024x536.jpg)
ByRob
The following was the topic of our presentation at Social Media Camp 2015 plus download links! Thanks to everyone who attended for the great energy and the great participation! Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts? With tight budgets and an understandable focus on revenue in most…
