software marketing

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Marketing Madness – Top Posts for August 2015
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Marketing Madness – Top Posts for August 2015

This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ) and Rob Cooper (@robertecooper). Featured image is from this comic strip. Google Has Just Changed How Some Local Businesses Show Up…

Roxio Photoshow Upsell Optimization – Success Strategies

Roxio Photoshow Upsell Optimization – Success Strategies

Challenge: Shortly before Photoshow’s acquisition by Hallmark, we were asked to decrease the 42% abandonment rate on the upsell page which appeared after clicking on the “buy now” button on the product page.   Solution: Conduct A/B testing of various upsell product descriptions in order to improve conversion rate, as well as test the premise…

Sage Simply Accounting Conversion Optimization – Strategic Solution
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Sage Simply Accounting Conversion Optimization – Strategic Solution

Challenge: Improve the software trial process for the flagship Simply Accounting (now Sage 50) software. Solution: PlusROI tracked the entire software conversion process, right from discovery and download through to installation, communications and purchase. By analyzing data, engaging in competitive research, and applying conversion best practices, PlusROI was able to identify numerous opportunities throughout the…