target customers

Target Customers and Your Website

Not a lot of companies to a good job online at understanding and catering to their target customers. “Target customers” is actually kind of a funny term as it makes it sound like you might be planning on shooting them. That said, everyone understands the term so we’ll keep using it. Rather than explain the theory behind […]

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web marketing fundamentals

Web Marketing Fundamentals Series

Confused and perplexed by the Web Marketing industry? So are we! Businesspeople looking for marketing support on the web must navigate their way through: High pressure sales for web services. Search technologies which change weekly. Web technology platforms that may or may not be right for your business. An unregulated industry with some vendors offering […]

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