Web Marketing Fundamentals

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Viewing Google Ads Engagement Goals & Lead Goals In Analytics
Analytics | Blog | Web Marketing Fundamentals

Viewing Google Ads Engagement Goals & Lead Goals In Analytics

This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address e-commerce in a separate post!). For this post, we’re using the Google Analytics Demo account – if you want to dabble with large volumes of…

New Web Marketing Boot Camps Help Marketers and Entrepreneurs Grow Businesses Faster
Blog | Web Marketing Fundamentals | Webucation

New Web Marketing Boot Camps Help Marketers and Entrepreneurs Grow Businesses Faster

[September 25, 2018] Marketers and entrepreneurs in Victoria will have the opportunity to learn the latest online skills and strategies this fall and winter, thanks to a series of boot camps designed and organized by Rob Cooper, an internationally respected Internet marketing veteran and President of PlusROI, a Google Premier Partner Agency. “There is a…

Online Marketing Madness — Strategic Reads for May 2017
Blog | Web Marketing Fundamentals

Online Marketing Madness — Strategic Reads for May 2017

This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. The May links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). 5 Tips for Improving New Business Visibility with Google Maps Why do…

Online Marketing Madness — Strategic Reads for April 2017
Blog | Web Marketing Fundamentals

Online Marketing Madness — Strategic Reads for April 2017

PlusROI regularly posts links to useful marketing resources and actionable strategies to help you grow your business. The April links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). The Single-Best SEO Tip to Increase Your Web Traffic While we have all heard that “content is king,” according to one seasoned SEO hand,…

Target Customers and Your Website
Blog | Web Marketing Fundamentals

Target Customers and Your Website

Not a lot of companies to a good job online at understanding and catering to their target customers. “Target customers” is actually kind of a funny term as it makes it sound like you might be planning on shooting them. That said, everyone understands the term so we’ll keep using it. Rather than explain the theory behind…

Web Marketing Fundamentals Series
Blog | Featured | Web Marketing Fundamentals

Web Marketing Fundamentals Series

Confused and perplexed by the Web Marketing industry? So are we! Businesspeople looking for marketing support on the web must navigate their way through: High pressure sales for web services. Search technologies which change weekly. Web technology platforms that may or may not be right for your business. An unregulated industry with some vendors offering…