Web Marketing Fundamentals

/ Web Marketing Fundamentals
SEO VS PPC – Which Is Better?
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SEO VS PPC – Which Is Better?

In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…

Improve Your Google Presence with Strategic Google Setup
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Improve Your Google Presence with Strategic Google Setup

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…

Updates in Google in 2021 You Need To Know About
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Updates in Google in 2021 You Need To Know About

Everybody knows how important Google is if you want to be prominent online. With that in mind, did you know that Google is making some rather massive changes in 2021? While this creates challenges for web marketers, it also creates opportunities: Most of the current changes relate to User Experience, so making updates to optimize…

Webinar Recap: DIY Web Analytics – Measure What Matters
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Webinar Recap: DIY Web Analytics – Measure What Matters

Thanks to all of our November attendees of the  “DIY Web Analytics – Measure What Matters ” webinar. We hope you found it helpful! The webinar recording is now available so If you missed the session or are looking to review what we covered, check it out! If you have any questions or comments, please reach…

Viewing Google Ads Engagement Goals & Lead Goals In Analytics
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Viewing Google Ads Engagement Goals & Lead Goals In Analytics

This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address e-commerce in a separate post!). For this post, we’re using the Google Analytics Demo account – if you want to dabble with large volumes of…

Webinar Recap: Creating and Implementing a Keyword Strategy
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Webinar Recap: Creating and Implementing a Keyword Strategy

A big thank you to everyone who attended our June 19th DIY SEO Webinar –  we hope you found it helpful! Please feel free to reach out to Rob if you have any questions or feedback. Hope to see you back for our July webinar, more details will be coming out soon! We’ve included a…

New Web Marketing Boot Camps Help Marketers and Entrepreneurs Grow Businesses Faster
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New Web Marketing Boot Camps Help Marketers and Entrepreneurs Grow Businesses Faster

[September 25, 2018] Marketers and entrepreneurs in Victoria will have the opportunity to learn the latest online skills and strategies this fall and winter, thanks to a series of boot camps designed and organized by Rob Cooper, an internationally respected Internet marketing veteran and President of PlusROI, a Google Premier Partner Agency. “There is a…

Online Marketing Madness — Strategic Reads for May 2017
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Online Marketing Madness — Strategic Reads for May 2017

This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. The May links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). 5 Tips for Improving New Business Visibility with Google Maps Why do…

Online Marketing Madness — Strategic Reads for April 2017
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Online Marketing Madness — Strategic Reads for April 2017

PlusROI regularly posts links to useful marketing resources and actionable strategies to help you grow your business. The April links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). The Single-Best SEO Tip to Increase Your Web Traffic While we have all heard that “content is king,” according to one seasoned SEO hand,…