Blogging and Content Marketing Services

Blogging and Content Marketing: the Cornerstone of SEO, Inbound Marketing, and Social Media Marketing

Content marketing— especially blogging— is currently one of the hottest marketing topics for businesses of all sizes… but is also one of the least understood. While many “experts” in the online sphere espouse the need to engage your target audience with fresh content, there’s little guidance for business owners on how to turn your content into tangible cash!

That’s where we here at PlusROI come in. We pride ourselves on taking a practical, realistic approach to contrast agencies that wave around content marketing like it’s a magical thing that will inherently make good things happen for your business. In truth, blogging and content marketing is near-useless financially without:

Our SEO services encapsulate:

Strategy
Promotion
Smart SEO tactics

Before even starting on your blogging and content marketing it’s crucial that you know how they fit in with your other efforts, including:

Social media marketing
Email marketing
PPC advertising
Search engine optimization
Influencer marketing

We’ll work alongside you to identify a practical content marketing and blogging strategy that works for your business and complements your existing efforts before aiding in strategy execution.

PlusROI’s Philosophy on Blogging and Content Marketing

Having successfully executed blogging and content marketing for both our own site and clients’ sites for 10+ years, we’ve learned a few things along the way. Namely, how critical it is to look at what your goals are for content marketing and blogging and from there developing a strategy to connect the dots. Common goals we help clients meet include:

Exposure for yourself or your business
Establishing thought leadership in your industry or to your target audience
Building trust with your existing client base
Creating or fleshing out an email list
Educating potential clients and referrers
Supercharging your social media marketing effortings
Driving your search engine optimization results

All of the above are worthy goals that need customized approaches. Our team here at PlusROI put in place efficient measurement systems in order to track the key metrics that coincide with these goals and, from there, help you launch your content marketing and blogging efforts and improve them over time.