SEO

Fix Your Site With The Google Search Console Pages Report
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Fix Your Site With The Google Search Console Pages Report

Ever wish you could understand how Google sees your site and find out if any of your pages have issues? You can! With the Google Search Console Pages report you can: Before you get started, you’ll need to install Google Search Console on your website. Once you install it you’ll have to wait a day…

Google Ads VS SEO
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Google Ads VS SEO

Curious whether you’re better off investing in Search Engine Optimization (SEO) or Sponsored Search Ads in Google? Here’s a typical search result (broken out side by side for visibility): The Search ads (1) appear at the top of the page, followed by the Google Local “3 Pack” (2) with the remaining SEO listings (3) showing…

Webinar Recap: SEO Secrets & Lies – Is Search Engine Optimization For You?
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Webinar Recap: SEO Secrets & Lies – Is Search Engine Optimization For You?

Thank you to our November webinar attendees! We hope you found our discussion of SEO best practices useful! See you back soon for our next educational webinar – stay tuned for details! As always, we are more than happy to answer any remaining questions you may have. A recording of the webinar is also now…

Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive
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Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive

Thank you to our July webinar attendees! We spent the hour discussing the best and most cost-effective strategies for reaching visitors before they come to your destination and also while they are visiting. We appreciated your questions and engagement! A recording of the webinar is now available for your reference.

Image of a keyboard with SEO letters and other marketing terms
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SEO VS PPC – Which Is Better?

In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…

Webinar Recap – Getting Found In Google: Paid Ads vs SEO
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Webinar Recap – Getting Found In Google: Paid Ads vs SEO

Thank you to all who attended or May webinar where we discussed what works better – the “organic” Google SEO results or the paid ads (sponsored search listings). We appreciated all of your questions! A recording of the webinar is now available for your reference.

Social ad examples
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An Insider’s Guide to Social Ads and Display Ads

A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…

Improve Your Google Presence with Strategic Google Setup
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Improve Your Google Presence with Strategic Google Setup

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…