Strategic Solutions

Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive
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Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive

ByKayla

Thank you to our July webinar attendees! We spent the hour discussing the best and most cost-effective strategies for reaching visitors before they come to your destination and also while they are visiting. We appreciated your questions and engagement! A recording of the webinar is now available for your reference.

SEO VS PPC – Which Is Better?
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SEO VS PPC – Which Is Better?

ByRob

In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…

Webinar Recap – Getting Found In Google: Paid Ads vs SEO
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Webinar Recap – Getting Found In Google: Paid Ads vs SEO

ByKayla

Thank you to all who attended or May webinar where we discussed what works better – the “organic” Google SEO results or the paid ads (sponsored search listings). We appreciated all of your questions! A recording of the webinar is now available for your reference.

Improve Your Google Presence with Strategic Google Setup
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Improve Your Google Presence with Strategic Google Setup

ByRob

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…

Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing
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Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing

ByKayla

Thanks to all of our September 17th  “Developing a Killer Competitive Strategy: DIY Web Marketing” attendees. We hope you found it useful! If you have any questions or comments, please reach out to Rob.  The webinar recording is now available so If you missed the session or are looking to review what we covered, check it…

5 No Cost Ways To Dramatically Improve Your Marketing
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5 No Cost Ways To Dramatically Improve Your Marketing

ByRob

If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…

Lead Generation for Real Estate Development – Strategic Solution

Lead Generation for Real Estate Development – Strategic Solution

ByRob

Challenge: A 100+ unit real estate development in Victoria BC had been using radio ads extensively but were getting very little traffic or leads from their website (15-30 visitors per day to the website). This was despite the fact that the main call to action in their ads were to visit the website! Solution: Seeing…

Local SEO Strategy for EasyJobQuote.com – Strategic Solution

Local SEO Strategy for EasyJobQuote.com – Strategic Solution

ByRob

Challenge: EasyJobQuote.com is a contracting and home services intermediary. They were in a typical startup position: needing traffic to their website but not having a significant advertising budget.   Solution: Recognizing the power of having a larger site, we helped them develop an SEO strategy to get them ranking in Google for all their different…

Roxio Photoshow Upsell Optimization – Success Strategies

Roxio Photoshow Upsell Optimization – Success Strategies

ByRob

Challenge: Shortly before Photoshow’s acquisition by Hallmark, we were asked to decrease the 42% abandonment rate on the upsell page which appeared after clicking on the “buy now” button on the product page.   Solution: Conduct A/B testing of various upsell product descriptions in order to improve conversion rate, as well as test the premise…

Sage Simply Accounting Conversion Optimization – Strategic Solution
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Sage Simply Accounting Conversion Optimization – Strategic Solution

ByRob

Challenge: Improve the software trial process for the flagship Simply Accounting (now Sage 50) software. Solution: PlusROI tracked the entire software conversion process, right from discovery and download through to installation, communications and purchase. By analyzing data, engaging in competitive research, and applying conversion best practices, PlusROI was able to identify numerous opportunities throughout the…