ByRob
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ) and Rob Cooper (@robertecooper). Featured image is from this comic strip. Google Has Just Changed How Some Local Businesses Show Up…
ByRob
Usability vs. search engine optimization Many people believe that SEO is simply optimizing a website for search engines. In reality, SEO is optimizing a website for people who use search engines. Likewise, many people believe that website usability is simply making a website easy to use. Easy to use for whom? The developers? Website owners? Web searchers? SEO…
ByRob
5 tips to get more online customer reviews Customer reviews are increasingly becoming an important online marketing tactic for small businesses. Google incorporates online reviews into search results, and consumers are increasingly becoming accustomed to not only checking out the online reviews of a product or service prior to purchase, but writing them as well….