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Digital Marketing Must-Reads: November 2023

The most insightful online marketing posts we’ve read in the last few weeks.

7 tips to create PPC text ads that are trustworthy and clickworthy

Sometimes your ads are responsible for the first impression of your business so it is important to ensure that the ads you have running are going to make people want to engage with your site, not quickly scroll past.

Pauline Jakober goes over different ways to make your ads appear more safe to click on by increasing the trustworthiness of the ad content in their article from November 15.

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A Beginner’s Guide to Google Search Console

If you have ever done some work on SEO chances are you will have come across the Google Search Console. The Google Search Console is a great tool for monitoring and troubleshooting your site’s presence in search results.

However, like lots of the different tools out there, sometimes it can be a bit confusing to use at the start. Angela Petteys goes over the basics in their informative and accessible article from earlier this month.

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What is a Meta Description? Tips, Tricks, and Best Practices

You may have heard of meta titles and descriptions, and while they don’t have anything to do with Facebook or Instagram, they are very important for SEO. Meta descriptions are a snippet of text that gives people searching on Google a quick overview on the content of a page on your site.

In this article from later this month, Adam Steele goes over ways to craft a meta description, and little tips and tricks to make the process easier.

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