Marketing Resources

Why The Heck Do I Need to Pay for Google Ads Management?
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Why The Heck Do I Need to Pay for Google Ads Management?

The fact that you can create a Google Ads account and have ads running in about a half hour makes this a very valid question, why you should consider paying for an Ads Management company to manage your ads? The answer is simple: A skilled and responsible company will add more value to your ads…

Advertising in 2023 – How To Succeed And What To Avoid
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Advertising in 2023 – How To Succeed And What To Avoid

Are you wanting to grow your business through advertising? Are you wondering if that’s even possible? Join veteran advertiser (and Google Premier Partner) Robert Cooper as he shares how companies can advertise effectively and how to avoid the many advertising pitfalls. We had a focus on online advertising but we also dug into traditional advertising,…

Thought Leadership – The AI-Killing Content Marketing Strategy
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Thought Leadership – The AI-Killing Content Marketing Strategy

With the advent of AI, a “post and pray” content marketing strategy just won’t cut it anymore. “So so” content marketing hasn’t really worked for years and with AI it’s quickly becoming a race to mediocrity. However, by it’s very definition, AI can’t create original content so there’s a great opportunity to differentiate yourself and…

Why Is Thought Leadership the Best Content Strategy, Hands Down?
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Why Is Thought Leadership the Best Content Strategy, Hands Down?

In recent years, content marketing has been a real marketing industry buzzword. However, a majority of companies doing it are wasting their time and efforts pumping out a mediocre “weekly post.” Most companies are getting little value from doing it (and providing little value through it!). This is especially true in an AI environment where…

Mastering Google Ads Conversion with Simon Kingsnorth
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Mastering Google Ads Conversion with Simon Kingsnorth

Our founder, Robert Cooper, joined Simon Kingsnorth on his “For The Love of Marketing” podcast to look at how to make your Google Ads convert. Watch the episode below to hear Robert share his insights and strategies on how to create Google Ads campaigns that drive real results. From targeting the right audience to crafting…

6 Free Google Tools For Web Marketing
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6 Free Google Tools For Web Marketing

Want to get more prominent in Search and improve your overall marketing? Google has many free products that will help you do just that! Watch this video to find out how to use these tools to accelerate your marketing in multiple ways. We’ll cover the following tools, including insider tips: Watch Now!

An Insider’s Guide to Social Ads and Display Ads
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An Insider’s Guide to Social Ads and Display Ads

A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…

Improve Your Google Presence with Strategic Google Setup
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Improve Your Google Presence with Strategic Google Setup

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…