This Week in AI + Marketing: Top Headlines Shaping the Future of Marketing
Here are 5 must-know AI + marketing updates: Read more insights like these on our blog—stay ahead of the curve in AI + marketing!
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This Week in AI + Marketing: What Smart Marketers Need to Know
Staying ahead in digital marketing means staying informed — here are the top 5 AI + marketing stories that stood out this week: Read more insights like these on our blog—stay ahead of the curve in AI + marketing!
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This Week in AI + Marketing: This Week’s Top 5 AI Shifts in Marketing
1. Responsible AI: Marketers Grapple With Ethics and TrustAs AI adoption accelerates, marketers are being urged to prioritize transparency, bias mitigation, and ethical guardrails. A must-read if you’re building AI into your brand or agency workflows. 2. AI Disrupting Entry-Level Jobs—Implications for Marketing TeamsThe Globe and Mail reports on how AI is reshaping the workforce,…
10 Key Marketing Metrics Small Hotels and Resorts Should Be Tracking
“You can’t manage what you can’t measure” is a famous business quote attributed to various authors. While the original source of the saying is debatable, the meaning is certain and highly applicable to marketing. In an increasingly competitive hospitality landscape, small hotels and resorts must leverage key marketing metrics to measure the efficacy of their…
Secrets and Lies – What Works for Digital Marketing in 2024
Is SEO dead? Is AI the way to go? Do I need to be on TikTok? How the heck does influencer marketing even work? Digital marketing is more complex than ever but, fortunately, is still governed by basic common-sense principles. Watch below to learn: Watch Now!
SEM, PPC, SEO, GBP, WTH? Search Marketing Defined
Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of Search Marketing and clear them up! SEM – Search Engine Marketing Although sometimes used to describe PPC (below), Search Engine Marketing is the overall practice…
Small Budget, Big Impact: Hotel Marketing in 2024
For hotels operating with a small budget, effective hotel marketing strategies don’t necessarily require huge expenditures. Here are some practical and cost-effective suggestions. Leverage Social Media Regularly post engaging content, such as behind-the-scenes glimpses, guest testimonials, resort features and local attractions. Use hashtags and location tags, and engage with your audience through comments and messages…
Why The Heck Do I Need to Pay for Google Ads Management?
The fact that you can create a Google Ads account and have ads running in about a half hour makes this a very valid question, why you should consider paying for an Ads Management company to manage your ads? The answer is simple: A skilled and responsible company will add more value to your ads…
Tourism Marketing: Optimized Email Marketing for Hotels
When was the last time you optimized your email campaigns for better results? Email marketing plays an integral role in the marketing strategy of any hospitality business, ranging from expansive chain resorts to quaint boutique hotels and charming B&Bs. Its pivotal role is particularly evident in attracting last-minute travellers and fostering loyalty among returning guests….
Advertising in 2023 – How To Succeed And What To Avoid
Are you wanting to grow your business through advertising? Are you wondering if that’s even possible? Join veteran advertiser (and Google Premier Partner) Robert Cooper as he shares how companies can advertise effectively and how to avoid the many advertising pitfalls. We had a focus on online advertising but we also dug into traditional advertising,…
Online Advertising Demystified
The biggest reason most advertising doesn’t work is that people use the wrong type of advertising for the goals they have or the phase of the buying cycle their audience is in. Fortunately, you don’t need to make that mistake! Your first step is to fully understand what phase your audience is in and what…
Thought Leadership – The AI-Killing Content Marketing Strategy
With the advent of AI, a “post and pray” content marketing strategy just won’t cut it anymore. “So so” content marketing hasn’t really worked for years and with AI it’s quickly becoming a race to mediocrity. However, by it’s very definition, AI can’t create original content so there’s a great opportunity to differentiate yourself and…