It's certainly not cool or trendy right now but
email drives huge roi
With texting and instant messaging seemingly taking over written communications, you may be surprised to learn that done effectively, responsible email marketing can be your top revenue channel.
K. Hawe, former Global VP
When Rob launched our email marketing efforts, we jokingly called him the 6 million dollar man, not thinking he actually would drive millions of dollars in revenue through this brand new channel.
Email Marketing Services
New to email marketing? Got a established newsletter but need to breath some life into your list?
We’d love to:
- Work with you to figure out how email marketing will work best for your business.
- Develop a custom email marketing plan.
- Set up your company with an appropriate, cost effective email services provider (providers range from “almost free” to moderately priced, depending on your mail volume).
- Create a customer signup form that can be easily implemented on your site.
- Develop a custom html email body for you based on one of our proven templates.
- Help you write an effective first email newsletter (promotional or editorial).
- Give you documentation on email best practices and show you how to deploy emails.
- Provide a customized reporting spreadsheet for you to use to track and measure your results over time.
Also, if you don’t have the in-house resources to manage ongoing email deployment we can help. Our ongoing service package is designed for small businesses who want to send out a monthly email newsletter.
Ongoing Services include:
- Creation of an editorial and promotion calendar that suits your business.
- Writing of a straightforward newsletters or sales letters by one of our professional email copywriters, based on agreed upon topics or promotions.
- Assembly of HTML and text versions of your newsletter for deployment.
- List maintenance and monthly updating of email subscriber list.
- Consulting and creation on triggered “transactional” or auto-response emails.