ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. Google Analytics 4 Introduces Realtime Pages Report Google Analytics 4 (GA4) has introduced a new Realtime Pages report that allows users to monitor live data on page views and user engagement. This tool provides insights into which pages are being viewed in…
ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. The Helpful Content Update Was Not What You Think Despite it’s name, is the helpful content doing all that much to help digital marketers and advertisers? Take a look at this article from Moz.com and find out how much help Google’s update…
ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. Google August 2024 core update: What we’re seeing so far How is the August 2024 Core Update effecting Google Ads? A bug in the ranking system was already identified and could be impacting your ads. Is this instability impacting your business? The…
ByRob
The fact that you can create a Google Ads account and have ads running in about a half hour makes this a very valid question, why you should consider paying for an Ads Management company to manage your ads? The answer is simple: A skilled and responsible company will add more value to your ads…
BySummer
Bookings are the lifeblood of tourism-based businesses. However, capturing visitors’ interest can be super challenging (especially for smaller boutique hotels and excursions) when so many other companies and destinations compete for bookings, too – and some with significantly larger advertising budgets. The good news is that there are three things you can do right now…
ByRob
Curious whether you’re better off investing in Search Engine Optimization (SEO) or Sponsored Search Ads in Google? Here’s a typical search result (broken out side by side for visibility): The Search ads (1) appear at the top of the page, followed by the Google Local “3 Pack” (2) with the remaining SEO listings (3) showing…
ByPlusROI
Victoria, British Columbia – February 3, 2022 – PlusROI Online Marketing Inc, a leader in search advertising, today announced that is has been awarded Google Premier Partnership status in 2022’s newly updated and more rigorous Google Partner Program. For 2022, Google has made the program selection process even more stringent as Premier Partners must meet…
ByKayla
Thank you to our July webinar attendees! We spent the hour discussing the best and most cost-effective strategies for reaching visitors before they come to your destination and also while they are visiting. We appreciated your questions and engagement! A recording of the webinar is now available for your reference.
ByKayla
Thank you to all who attended or May webinar where we discussed what works better – the “organic” Google SEO results or the paid ads (sponsored search listings). We appreciated all of your questions! A recording of the webinar is now available for your reference.
ByRob
A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…
Google has certain requirements that you must keep in mind while putting together the text and image assets for your responsive display ad. Text Assets Headlines (up to 5) are limited to 30 characters in length. Descriptions (up to 5) are limited to 90 characters in length. Image Assets You are allowed up to 15…
A Responsive Display Ad is an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network, where it can be seen on millions of sites on the internet. It leverages the text and image assets you provide it and uses machine learning to show users the…
