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PlusROI Earns Coveted Google Premier Partner Status
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PlusROI Earns Coveted Google Premier Partner Status

Victoria, British Columbia – February 3, 2022 – PlusROI Online Marketing Inc, a leader in search advertising, today announced that is has been awarded Google Premier Partnership status in 2022’s newly updated and more rigorous Google Partner Program. For 2022, Google has made the program selection process even more stringent as Premier Partners must meet…

Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive
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Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive

Thank you to our July webinar attendees! We spent the hour discussing the best and most cost-effective strategies for reaching visitors before they come to your destination and also while they are visiting. We appreciated your questions and engagement! A recording of the webinar is now available for your reference.

Webinar Recap – Getting Found In Google: Paid Ads vs SEO
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Webinar Recap – Getting Found In Google: Paid Ads vs SEO

Thank you to all who attended or May webinar where we discussed what works better – the “organic” Google SEO results or the paid ads (sponsored search listings). We appreciated all of your questions! A recording of the webinar is now available for your reference.

An Insider’s Guide to Social Ads and Display Ads
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An Insider’s Guide to Social Ads and Display Ads

A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…

What are the Google Responsive Display Ad Requirements?
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What are the Google Responsive Display Ad Requirements?

Google has certain requirements that you must keep in mind while putting together the text and image assets for your responsive display ad. Text Assets Headlines (up to 5) are limited to 30 characters in length. Descriptions (up to 5) are limited to 90 characters in length. Image Assets You are allowed up to 15…

Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing
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Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing

Thanks to all of our September 17th  “Developing a Killer Competitive Strategy: DIY Web Marketing” attendees. We hope you found it useful! If you have any questions or comments, please reach out to Rob.  The webinar recording is now available so If you missed the session or are looking to review what we covered, check it…

Landing Pages 101 – Why Are They So Important?
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Landing Pages 101 – Why Are They So Important?

Curious about what landing pages are and whether you should be using them for your business? You’ve come to the right place! Simply put, landing pages are pages are “conversion focused” pages that are separate from your home page, with the goal of getting a visitor to do one specific action like buying a specific…

Web Marketing Trends for 2017
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Web Marketing Trends for 2017

As the new year kicks off let’s look at some quick tips, trends and areas of opportunity for 2017. Big Mobile Moves Mobile has definitely already become “real” with mobile searches now exceeding desktop searches and some of our clients now seeing more mobile than desktop traffic! Google announced in late 2016 they would start…

Digital Advertising 101 – A Web Advertising Glossary
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Digital Advertising 101 – A Web Advertising Glossary

I started writing this glossary for a client presentation and realized it would be valuable for my Camosun College Web and Social Media Meetup presentation, so I’ve taken the step of posting it here! Feel free to contact me with any feedback! Web Advertising Glossary SEM – Search Engine Marketing. This includes all types of…

PlusROI Online Marketing Selected by Google for Elite “Priority Agency” Partnership
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PlusROI Online Marketing Selected by Google for Elite “Priority Agency” Partnership

Performance marketing agency PlusROI Online Marketing Inc has been selected as part of an elite group of Priority Agencies in Canada as part of Google’s improved partnership model. As a result, PlusROI now works directly with a full Agency Team at Google who provide personalized help with strategic planning, onboarding, training, strategic insights and support…