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Updates in Google in 2021 You Need To Know About
Blog | SEO | Uncategorized

Updates in Google in 2021 You Need To Know About

Everybody knows how important Google is if you want to be prominent online. With that in mind, did you know that Google is making some rather massive changes in 2021? While this creates challenges for web marketers, it also creates opportunities: Most of the current changes relate to User Experience, so making updates to optimize…

What is a Google Responsive Display Ad?
Blog | PPC

What is a Google Responsive Display Ad?

A Responsive Display Ad is an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network, where it can be seen on millions of sites on the internet. It leverages the text and image assets you provide it and uses machine learning to show users the…

Resize and Optimize Photos for Websites Using Canva
Blog | Social Media

Resize and Optimize Photos for Websites Using Canva

To quickly and efficiently resize and optimize images is a keystone of any successful website update (or launch!), regardless of your industry.  Many of our web design clients here at PlusROI list resizing and optimizing images as one of their top five pain points. Between the time spent determining exact dimensions, picking the right file…

Viewing Google Ads Engagement Goals & Lead Goals In Analytics
Analytics | Blog | Web Marketing Fundamentals

Viewing Google Ads Engagement Goals & Lead Goals In Analytics

This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address e-commerce in a separate post!). For this post, we’re using the Google Analytics Demo account – if you want to dabble with large volumes of…

Webinar Recap: DIY Content Marketing: Doing it Right
Blog

Webinar Recap: DIY Content Marketing: Doing it Right

Thanks to all of our October attendees of the  “DIY Content Marketing: Doing it Right” webinar. We hope you found it helpful! The webinar recording is now available so If you missed the session or are looking to review what we covered, check it out! If you have any questions or comments, please reach out to…

Get to Know the Team: Meet Heather
Blog | PlusROI Team

Get to Know the Team: Meet Heather

Today’s team spotlight is on none other than Heather, our star pay-per-click specialist. Today, learn more about Heather’s background in analytics and how she utilizes it. Let’s see how Heather uses her background in analytics and data to manage and track high performing international PPC accounts here at PlusROI. Now, you’ve been a member of…

Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing
Blog | PPC | SEO | Strategic Solutions | Uncategorized

Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing

Thanks to all of our September 17th  “Developing a Killer Competitive Strategy: DIY Web Marketing” attendees. We hope you found it useful! If you have any questions or comments, please reach out to Rob.  The webinar recording is now available so If you missed the session or are looking to review what we covered, check it…

Get to Know the Team: Meet Nevin!
Blog

Get to Know the Team: Meet Nevin!

1. Describe your work with PlusROI I usually say “I’m a copywriter” as a form of shorthand to describe what I do. I write blog posts, landing pages, social media copy, product descriptions, and basically anything and everything short of novels or fan-fiction for clients.  However, what I do is about more than just cranking…