Blog

Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive

ByKayla July 27, 2021July 27, 2021

Thank you to our July webinar attendees! We spent the hour discussing the best and most cost-effective strategies for reaching visitors before they come to your destination and also while they are visiting. We appreciated your questions and engagement! A recording of the webinar is now available for your reference.

Blog | PlusROI Team

Get to Know the Team: Meet Carmen

ByRob June 20, 2021June 20, 2021

As JumpStart Web’s long-time operations manager and one of PlusROI’s valued Google Ads managers, we would be remiss not to have Carmen as the next feature in our ongoing “PlusROI team” blog series! Today, learn more about Carmen’s role here at PlusROI, the hands-on work she does with our clients, and how, overall, she’s the…

SEO VS PPC – Which Is Better?

ByRob June 20, 2021June 20, 2021

In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…

Webinar Recap – Getting Found In Google: Paid Ads vs SEO

ByKayla May 25, 2021May 25, 2021

Thank you to all who attended or May webinar where we discussed what works better – the “organic” Google SEO results or the paid ads (sponsored search listings). We appreciated all of your questions! A recording of the webinar is now available for your reference.

An Insider’s Guide to Social Ads and Display Ads

ByRob April 23, 2021April 24, 2021

A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…

Improve Your Google Presence with Strategic Google Setup

ByRob April 23, 2021April 23, 2021

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…

Google’s 2021 Changes – Surviving and Thriving

ByRob April 22, 2021April 23, 2021

Thanks to everyone who attended our April Webinar where we covered Google’s recent changes and focused on how you can improve your visitor experience!

Blog | SEO | Web Marketing Fundamentals | Webucation

Updates in Google in 2021 You Need To Know About

ByKayla March 24, 2021April 23, 2021

Everybody knows how important Google is if you want to be prominent online. With that in mind, did you know that Google is making some rather massive changes in 2021? While this creates challenges for web marketers, it also creates opportunities: Most of the current changes relate to User Experience, so making updates to optimize…

Blog | Web Development | Web Marketing Fundamentals | Webinars | Webucation

Webinar Recap: Getting Online with Ecommerce

ByKayla March 12, 2021March 15, 2021

Thank you to all of our March webinar attendees, we hope you found it helpful! Missed the webinar? No worries, we recorded it! As always, please reach out if you have any questions or feedback.

Blog | PPC

What are the Google Responsive Display Ad Requirements?

ByJure Erlic January 18, 2021January 21, 2021

Google has certain requirements that you must keep in mind while putting together the text and image assets for your responsive display ad. Text Assets Headlines (up to 5) are limited to 30 characters in length. Descriptions (up to 5) are limited to 90 characters in length. Image Assets You are allowed up to 15…