This Week in AI + Marketing: Top Headlines Shaping the Future of Marketing
Here are 5 must-know AI + marketing updates: Read more insights like these on our blog—stay ahead of the curve in AI + marketing!
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This Week in AI + Marketing: What Smart Marketers Need to Know
Staying ahead in digital marketing means staying informed — here are the top 5 AI + marketing stories that stood out this week: Read more insights like these on our blog—stay ahead of the curve in AI + marketing!
Want to Show Up in AI Search? Start by Serving Your Readers
For years, SEO has often been treated like a game. If you could just send the right “signals,” use the right keywords, earn the right links, and hit the right technical benchmarks, you could win visibility. Unfortunately, that mindset has led to a lot of bloated, ineffective websites that don’t actually help visitors. Now that…
AI | Blog | Marketing Resources | News
This Week in AI + Marketing: This Week’s Top 5 AI Shifts in Marketing
1. Responsible AI: Marketers Grapple With Ethics and TrustAs AI adoption accelerates, marketers are being urged to prioritize transparency, bias mitigation, and ethical guardrails. A must-read if you’re building AI into your brand or agency workflows. 2. AI Disrupting Entry-Level Jobs—Implications for Marketing TeamsThe Globe and Mail reports on how AI is reshaping the workforce,…
This Week in AI + Marketing: Here are 5 must-read Articles!
Read more insights like these on our blog—stay ahead of the curve in AI + marketing!
Why You Probably Don’t Need an AI Agent (Yet)
The buzz around AI agents is real, and for good reason! They’re powerful, capable of automating multi-step workflows and saving serious time at scale. But here’s the thing: for most companies, jumping straight into building a custom agent is a bit like buying a factory to make one sandwich. The good news? You probably don’t…
How to Get a Google Author Knowledge Panel (and Why It Matters in AI Search)
If you’re serious about establishing yourself as an authority in your industry, securing a Google Author Knowledge Panel can be a game-changer. This is the information box that sometimes appears in search results when you Google well-known authors, journalists, and thought leaders. Why does it matter? Because it signals credibility and authority, both to Google…
Digital Marketing Must-Reads: January 2025
The most insightful online marketing posts we’ve read in the last few weeks. The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising In today’s ever-evolving digital landscape, successful PPC advertising demands a blend of data-driven strategy and creative ingenuity. This article explores how marketers can merge analytics with artistry to craft campaigns…
AI | AI Search Optimization | Announcement | Blog | SEO | Uncategorized
First in Canada: PlusROI Online Marketing Launches AI Search Optimization Service
FOR IMMEDIATE RELEASE Victoria, BCJanuary 17, 2025 PlusROI Online Marketing, a leading digital marketing agency, today announced the launch of Canada’s first AI Search Optimization (AISO) service. Designed to help tech and enterprise companies navigate a rapidly evolving landscape of Artificial Intelligence-powered search, AISO ensures businesses remain visible and competitive as searchers move from traditional…
Digital Marketing Must-Reads: December 2024
The most insightful online marketing posts we’ve read in the last few weeks. How an integrated PPC & SEO strategy got more mileage out of Swarovski’s media budget Search marketing today is complex. Soaring media costs, rapidly evolving consumer behavior and fragmented data mean that brands are continually looking for new ways to maximize their…
AI | Blog | Content Marketing | News
Embracing the AI Search Revolution: Redefining How We Seek Information
The way we search for information is undergoing a seismic shift. For decades, traditional search engines like Google have been the go-to tools for finding information online. But now, the rise of AI-driven search technologies is introducing a faster, more conversational, and more personalized way to get answers. This is redefining not just how we…
Effective Guest Retention Tips for Small Hotels and Resorts in 2025
In an increasingly competitive hospitality industry, small hotels and resorts must prioritize guest retention to maintain a steady flow of business and grow their reputation. Acquiring new guests is vital, but retaining existing guests can be even more impactful in terms of revenue and long-term success. Here are six highly effective guest retention tips to…