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An Insider’s Guide to Social Ads and Display Ads
Analytics | Blog | Conversion Optimization | Marketing Resources | PPC | SEO | Social Media | Webucation

An Insider’s Guide to Social Ads and Display Ads

A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…

Improve Your Google Presence with Strategic Google Setup
Analytics | Blog | Conversion Optimization | Marketing Resources | SEO | Strategic Solutions | Web Marketing Fundamentals | Webucation

Improve Your Google Presence with Strategic Google Setup

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…

What is a Google Responsive Display Ad?
Blog | PPC

What is a Google Responsive Display Ad?

A Responsive Display Ad is an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network, where it can be seen on millions of sites on the internet. It leverages the text and image assets you provide it and uses machine learning to show users the…

Resize and Optimize Photos for Websites Using Canva
Blog | Social Media

Resize and Optimize Photos for Websites Using Canva

To quickly and efficiently resize and optimize images is a keystone of any successful website update (or launch!), regardless of your industry.  Many of our web design clients here at PlusROI list resizing and optimizing images as one of their top five pain points. Between the time spent determining exact dimensions, picking the right file…

Viewing Google Ads Engagement Goals & Lead Goals In Analytics
Analytics | Blog | Web Marketing Fundamentals

Viewing Google Ads Engagement Goals & Lead Goals In Analytics

This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address e-commerce in a separate post!). For this post, we’re using the Google Analytics Demo account – if you want to dabble with large volumes of…

Webinar Recap: DIY Content Marketing: Doing it Right
Blog

Webinar Recap: DIY Content Marketing: Doing it Right

Thanks to all of our October attendees of the  “DIY Content Marketing: Doing it Right” webinar. We hope you found it helpful! The webinar recording is now available so If you missed the session or are looking to review what we covered, check it out! If you have any questions or comments, please reach out to…

Get to Know the Team: Meet Heather
Blog | PlusROI Team

Get to Know the Team: Meet Heather

Today’s team spotlight is on none other than Heather, our star pay-per-click specialist. Today, learn more about Heather’s background in analytics and how she utilizes it. Let’s see how Heather uses her background in analytics and data to manage and track high performing international PPC accounts here at PlusROI. Now, you’ve been a member of…