ByAlim
When blogging, organizing your content effectively is crucial for both user experience and search engine optimization. Categories and tags are two key tools that can help you achieve this. Understanding their distinct functions and how to use them properly can enhance your blog’s usability and visibility. The following is written with WordPress in mind but…
ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. The Helpful Content Update Was Not What You Think Despite it’s name, is the helpful content doing all that much to help digital marketers and advertisers? Take a look at this article from Moz.com and find out how much help Google’s update…
ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. Google August 2024 core update: What we’re seeing so far How is the August 2024 Core Update effecting Google Ads? A bug in the ranking system was already identified and could be impacting your ads. Is this instability impacting your business? The…
ByRob
One of the cruelest lies in marketing is that simply posting content to your blog will help your SEO. The truth is that if you don’t have a robust blogging strategy you are likely wasting your time and getting nothing for it other than a few random clicks per month to your site from SEO….
BySummer
Maximizing bookings during the slow season can be a significant challenge for small hotels and resorts. However, if you’re already using Google Search Ads, there are things you can do within your account to more effectively reach potential guests and encourage bookings when demand is low. Apply the three Google Search Ads tips outlined below to…
BySummer
Despite being in a highly competitive advertising sector, today’s ever-evolving digital landscape offers hotels and travel businesses of all sizes several options for gaining exposure and capturing market share. While Google’s Search Ads stand out for their ability to effectively drive direct conversions, Google’s Performance Max (PMax) is an additional innovative advertising solution that makes…
BySummer
Welcome to part two of our two-part hospitality email marketing series! This month, we’re covering seven more practical tips on effective email marketing for hotels, excursion operators, and other hospitality-based businesses. After implementing the foundational email marketing tips we covered in part one, you are ready to start crafting effective email marketing content by applying…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. An Introduction to Google Tag Manager The more data we can gather when it comes to our sites, the better. Using Google Analytics is a great place to start, but using it alongside Google Tag Manager is even better! Angela Petteys goes…
BySummer
Welcome to part one of our two-part hospitality email marketing series! In this series, we’re focusing on email marketing because it can help hotels and excursion operators boost bookings with new and previous guests. For part one, we’re including important email privacy updates from Google and Yahoo, tips on building your email marketing lists, and…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by leveraging pillar pages, which serve as comprehensive resources covering core topics. With these strategies from Brody Hall, you can enhance your SEO efforts, engage readers,…
ByRob
A Brand campaign is when you set up an ad to run in Google Search for when people search for your company name. If you’re lucky, your website might already show up first in Google Search when somebody searches your business name. In this case, there’s no particular need to run a Brand Campaign. However,…
ByRob
Curious to know if your competitors are running Search Ads and, if so, what they are saying in their ads? In 2023, Google launched their Ads Transparency Center at https://adstransparency.google.com To see your competitors’ ads, just go to the Transparency Center and paste anyone’s website URL or business name into the All Topics search field…