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Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive
Blog | PPC | SEO | Strategic Solutions | Webinars | Webucation

Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive

Thank you to our July webinar attendees! We spent the hour discussing the best and most cost-effective strategies for reaching visitors before they come to your destination and also while they are visiting. We appreciated your questions and engagement! A recording of the webinar is now available for your reference.

Get to Know the Team: Meet Carmen
Blog | PlusROI Team

Get to Know the Team: Meet Carmen

As JumpStart Web’s long-time operations manager and one of PlusROI’s valued Google Ads managers, we would be remiss not to have Carmen as the next feature in our ongoing “PlusROI team” blog series! Today, learn more about Carmen’s role here at PlusROI, the hands-on work she does with our clients, and how, overall, she’s the…

SEO VS PPC – Which Is Better?
Analytics | Blog | Conversion Optimization | Pro Guides | SEO | Strategic Solutions | Web Marketing Fundamentals | Webucation

SEO VS PPC – Which Is Better?

In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…

An Insider’s Guide to Social Ads and Display Ads
Analytics | Blog | Conversion Optimization | Marketing Resources | PPC | SEO | Social Media | Webucation

An Insider’s Guide to Social Ads and Display Ads

A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…

Improve Your Google Presence with Strategic Google Setup
Analytics | Blog | Conversion Optimization | Marketing Resources | SEO | Strategic Solutions | Web Marketing Fundamentals | Webucation

Improve Your Google Presence with Strategic Google Setup

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…

What is a Google Responsive Display Ad?
Blog | PPC

What is a Google Responsive Display Ad?

A Responsive Display Ad is an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network, where it can be seen on millions of sites on the internet. It leverages the text and image assets you provide it and uses machine learning to show users the…

Resize and Optimize Photos for Websites Using Canva
Blog | Social Media

Resize and Optimize Photos for Websites Using Canva

To quickly and efficiently resize and optimize images is a keystone of any successful website update (or launch!), regardless of your industry.  Many of our web design clients here at PlusROI list resizing and optimizing images as one of their top five pain points. Between the time spent determining exact dimensions, picking the right file…