Thanks to everyone who joined us on our May 15th Webinar covering Secrets of Online Advertising, we hope you found it useful! Here’s a link to the slides from the webinar. Here is the video from the Webinar:
If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 - Review Your Client Acquisition Sources Do you know where your clients come from? The results might…
Thanks to everyone who joined us on our April 07 Webinar covering Do It Yourself Conversion Optimization. Using participant sites was a lot of fun - I hope you got something out of it. We’ve had some great feedback and…
Thanks to everyone who joined us on our April 03 Webinar covering Do It Yourself SEO. We've had some great feedback and learned a lot from your questions! Here is the video from the Webinar:
Modern search engines are very good at understanding the content on your website. However, giving them a little help with semantics is still something we need to do. We can do that with structured data. What is Structured Data in…
[September 25, 2018] Marketers and entrepreneurs in Victoria will have the opportunity to learn the latest online skills and strategies this fall and winter, thanks to a series of boot camps designed and organized by Rob Cooper, an internationally respected…
If you’ve explored the science of profitable online advertising, you’ll certainly have come across the concept of using a landing page. While a website’s home page needs to serve multiple different user needs, the goal of a landing page is to engage…
I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is that there are many, many different circumstances, as well as many kinds of…
Hootsuite recently published an insightful post on the Facebook Algorithm in 2018. The post is worth a read, but the most important thing for me was that it got me thinking a bit more about the actual value of social…
Inbound marketing and content marketing are hot topics right now. One tried and true method we've seen great client success with is creating an insightful industry report or white paper to drive folks to your website, build thought leadership and…
