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5 No Cost Ways To Dramatically Improve Your Marketing
Blog | Conversion Optimization | Featured | Marketing Resources | Strategic Solutions

5 No Cost Ways To Dramatically Improve Your Marketing

If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…

Facebook Ads Versus Google Ads?
Blog | Featured | PPC

Facebook Ads Versus Google Ads?

Updated July 2020 I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is that there are many, many different circumstances, as well as many kinds of ads across the two platforms. With that said, let’s look at few…

The Biggest Problem With Social Media
Blog | Featured | Social Media

The Biggest Problem With Social Media

Hootsuite recently published an insightful post on the Facebook Algorithm in 2018. The post is worth a read, but the most important thing for me was that it got me thinking a bit more about the actual value of social media. Although Social Media can be an amazing tool for communications and engagement, I have…

Assess Your Website with GTmetrix
Blog | Featured | Web Development

Assess Your Website with GTmetrix

As professional marketers, there are about a dozen tools that we regularly use to assess website performance for clients. One of the easiest tools to use that can give you great, immediate insights is GTmetrix. The Interface To use GTmetrix, simply go to the GTmetrix website and put your url in the “Enter URL to…

Web Marketing Trends for 2017
Analytics | Blog | Featured | Marketing Resources | PPC

Web Marketing Trends for 2017

As the new year kicks off let’s look at some quick tips, trends and areas of opportunity for 2017. Big Mobile Moves Mobile has definitely already become “real” with mobile searches now exceeding desktop searches and some of our clients now seeing more mobile than desktop traffic! Google announced in late 2016 they would start…

Digital Advertising 101 – A Web Advertising Glossary
Blog | Featured | PPC

Digital Advertising 101 – A Web Advertising Glossary

I started writing this glossary for a client presentation and realized it would be valuable for my Camosun College Web and Social Media Meetup presentation, so I’ve taken the step of posting it here! Feel free to contact me with any feedback! Web Advertising Glossary SEM – Search Engine Marketing. This includes all types of…

PlusROI Online Marketing Selected by Google for Elite “Priority Agency” Partnership
Blog | Featured | News | PPC

PlusROI Online Marketing Selected by Google for Elite “Priority Agency” Partnership

Performance marketing agency PlusROI Online Marketing Inc has been selected as part of an elite group of Priority Agencies in Canada as part of Google’s improved partnership model. As a result, PlusROI now works directly with a full Agency Team at Google who provide personalized help with strategic planning, onboarding, training, strategic insights and support…