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5 No Cost Ways To Dramatically Improve Your Marketing
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5 No Cost Ways To Dramatically Improve Your Marketing

If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…

Landing Page Checklist – What You Need to Succeed
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Landing Page Checklist – What You Need to Succeed

If you’ve explored the science of profitable online advertising, you’ll certainly have come across the concept of using a landing page. While a website’s home page needs to serve multiple different user needs, the goal of a landing page is to engage a visitor who clicks on your ad or promotion. Because you know what keyword someone…

B2B Content Marketing – Match Your Approach To Your Goal
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B2B Content Marketing – Match Your Approach To Your Goal

Inbound marketing and content marketing are hot topics right now. One tried and true method we’ve seen great client success with is creating an insightful industry report or white paper to drive folks to your website, build thought leadership and drive leads. To succeed with such an effort you need to put some thought into…

Landing Pages 101 – Why Are They So Important?
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Landing Pages 101 – Why Are They So Important?

Curious about what landing pages are and whether you should be using them for your business? You’ve come to the right place! Simply put, landing pages are pages are “conversion focused” pages that are separate from your home page, with the goal of getting a visitor to do one specific action like buying a specific…

Web Marketing Trends for 2017
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Web Marketing Trends for 2017

As the new year kicks off let’s look at some quick tips, trends and areas of opportunity for 2017. Big Mobile Moves Mobile has definitely already become “real” with mobile searches now exceeding desktop searches and some of our clients now seeing more mobile than desktop traffic! Google announced in late 2016 they would start…

Digital Advertising 101 – A Web Advertising Glossary
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Digital Advertising 101 – A Web Advertising Glossary

I started writing this glossary for a client presentation and realized it would be valuable for my Camosun College Web and Social Media Meetup presentation, so I’ve taken the step of posting it here! Feel free to contact me with any feedback! Web Advertising Glossary SEM – Search Engine Marketing. This includes all types of…

PlusROI Online Marketing Selected by Google for Elite “Priority Agency” Partnership
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PlusROI Online Marketing Selected by Google for Elite “Priority Agency” Partnership

Performance marketing agency PlusROI Online Marketing Inc has been selected as part of an elite group of Priority Agencies in Canada as part of Google’s improved partnership model. As a result, PlusROI now works directly with a full Agency Team at Google who provide personalized help with strategic planning, onboarding, training, strategic insights and support…