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Digital Marketing Must-Reads: October 2023

The most insightful online marketing posts we’ve read in the last few weeks.

What Is Bounce Rate, and Does It Matter in 2023?

Bounce rates are an important metric when looking at how people are engaging (or not!) with your site. Zach Edelstein explains what exactly a bounce rate is and why it is important in this accessible article. Edelstein also goes over how bounce rates may have changed when Google switched over from Universal Analytics to GA4 earlier this year, as well as how to view your bounce rates in GA4.

If you have ever been interested in how engaging your website is for new users, looking at bounce rates is a great place to start. Make sure to read Edelstein’s article to get a better understanding of how you can use this important metric.

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How to Brand Yourself as a Thought Leader

Have you ever thought about becoming a thought leader in your field but weren’t sure how to make it happen? Well Neil Patel has put together a 9 step guide to help you brand yourself as a thought leader.

Everything from picking your niche and establishing a personal brand to networking and podcasts, Patel goes over all the details you need in his blog post.

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Interested in learning more about thought leadership? Check out the recording of last months webinar: Watch Here!

What Is Search Intent?

Understanding what people are really searching for when they’re looking things up is a very important skill to have if you want to ensure you are driving the right traffic to your site, but sometimes it can be tricky. Adam Steele has put together an informative article to help you understand what search intent is and how you can leverage this understanding to use for your benefit.

Steele looks at why user intent is important, its impact on SEO, and more in their article from earlier this month.

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