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SEO VS PPC – Which Is Better?
Analytics | Blog | Conversion Optimization | Pro Guides | SEO | Strategic Solutions | Web Marketing Fundamentals | Webucation

SEO VS PPC – Which Is Better?

In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…

An Insider’s Guide to Social Ads and Display Ads
Analytics | Blog | Conversion Optimization | Marketing Resources | PPC | SEO | Social Media | Webucation

An Insider’s Guide to Social Ads and Display Ads

A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…

Improve Your Google Presence with Strategic Google Setup
Analytics | Blog | Conversion Optimization | Marketing Resources | SEO | Strategic Solutions | Web Marketing Fundamentals | Webucation

Improve Your Google Presence with Strategic Google Setup

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…

Viewing Google Ads Engagement Goals & Lead Goals In Analytics
Analytics | Blog | Web Marketing Fundamentals

Viewing Google Ads Engagement Goals & Lead Goals In Analytics

This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address e-commerce in a separate post!). For this post, we’re using the Google Analytics Demo account – if you want to dabble with large volumes of…

Web Marketing Trends for 2017
Analytics | Blog | Featured | Marketing Resources | PPC

Web Marketing Trends for 2017

As the new year kicks off let’s look at some quick tips, trends and areas of opportunity for 2017. Big Mobile Moves Mobile has definitely already become “real” with mobile searches now exceeding desktop searches and some of our clients now seeing more mobile than desktop traffic! Google announced in late 2016 they would start…