ByRob
Curious about Google’s new, mandatory GA4 Analytics migration? Learn about the critical features of GA4, how to use it to measure the results of your web marketing efforts, plus an optional tips session on common setup challenges. We look at: We start with a 30 minute overview looking at the above elements and then move…
ByRob
In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…
ByRob
A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…
ByRob
It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…
ByKayla
This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address e-commerce in a separate post!). For this post, we’re using the Google Analytics Demo account – if you want to dabble with large volumes of…
ByRob
Updated June 2018! Just getting started with Google Analytics? You’ve come to the right place! Google Analytics, the free analytics tool from Google, can be confusing when you first dive in. Fortunately, once you get familiar with the basic terms, it becomes easy to use and opens whole new worlds of insight regarding your web…
ByRob
As the new year kicks off let’s look at some quick tips, trends and areas of opportunity for 2017. Big Mobile Moves Mobile has definitely already become “real” with mobile searches now exceeding desktop searches and some of our clients now seeing more mobile than desktop traffic! Google announced in late 2016 they would start…