ByRob
Confused and perplexed by the Web Marketing industry? So are we! Businesspeople looking for marketing support on the web must navigate their way through: High pressure sales for web services. Search technologies which change weekly. Web technology platforms that may or may not be right for your business. An unregulated industry with some vendors offering…
ByRob
If you want to succeed on the web you need to do more than throw up a website and hope for the best! While any site is better than no site, it requires some attention, education and intent for you to manage a successful website. As a start, let’s look at some different types of sites…
ByRob
Challenge: A 100+ unit real estate development in Victoria BC had been using radio ads extensively but were getting very little traffic or leads from their website (15-30 visitors per day to the website). This was despite the fact that the main call to action in their ads were to visit the website! Solution: Seeing…
ByRob
Challenge: EasyJobQuote.com is a contracting and home services intermediary. They were in a typical startup position: needing traffic to their website but not having a significant advertising budget. Solution: Recognizing the power of having a larger site, we helped them develop an SEO strategy to get them ranking in Google for all their different…
ByRob
Challenge: Shortly before Photoshow’s acquisition by Hallmark, we were asked to decrease the 42% abandonment rate on the upsell page which appeared after clicking on the “buy now” button on the product page. Solution: Conduct A/B testing of various upsell product descriptions in order to improve conversion rate, as well as test the premise…
ByRob
Challenge: Improve the software trial process for the flagship Simply Accounting (now Sage 50) software. Solution: PlusROI tracked the entire software conversion process, right from discovery and download through to installation, communications and purchase. By analyzing data, engaging in competitive research, and applying conversion best practices, PlusROI was able to identify numerous opportunities throughout the…
ByRob
Over the years I’ve participated in all kinds of online launches: everything from tiny start-ups letting people know about their new services right through to software launches with six-figure launch budgets. Focusing these days on small and medium sized companies, I thought it would be great to explain one very cost-effective strategy for an online launch of…
ByRob
In light of Google’s recent (and not so recent) updates, there’s been a lot of talk about Search Engine Optimization being less relevant and less important. In truth, responsible SEO is more important than ever as more and more websites are competing for Google search results. However, there is some validity to the naysayers’ arguments…
ByRob
“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” (Steve Jobs) What Internet entrepreneur or online marketer wouldn’t…
ByRob
Like the changing of the seasons, the one thing we can be sure of in the world of online marketing is the regular rise to prominence of a new “killer marketing tactic.” This year’s buzzword? Content marketing! Once again, like “inbound marketing” last year and social media, blogging and SEO in years gone by, marketers…
ByRob
A colleague of mine (David Sovka) wrote a blog post recently about what a waste of time and money banner ads are. While Dave is a very smart guy and a way more entertaining writer than I’ll ever be, he totally misses the opportunity presented by banner advertising. As someone who has (for the most…
ByRob
There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising….
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