AI

Why Marketing Strategy Will Outshine Execution in the Age of AI Mastery
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Why Marketing Strategy Will Outshine Execution in the Age of AI Mastery

ByRob

As artificial intelligence (AI) continues to evolve, the landscape of marketing is undergoing a profound transformation. One of the most significant shifts is the increasing gap between marketing strategy and execution. In the near future, marketing strategy will become more rare and valuable, while marketing execution will be increasingly automated, efficiently handled by AI-driven tools….

The Role of AI in Content Marketing for Small Resorts and Hotels
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The Role of AI in Content Marketing for Small Resorts and Hotels

BySummer

Unlike larger hotel chains with significant operating and marketing budgets, small and mid-sized boutique resorts and hotels are tasked with a balancing act that requires them to deliver the same standards of guest service excellence while managing a tighter overall budget. This means cutting costs wherever possible and focusing a limited marketing budget on tactics…