Author: Rob

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IBPOC Digital Marketing Scholarship
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IBPOC Digital Marketing Scholarship

Want to make a break into the exciting world of digital marketing? This scholarship might be what you need to help make that happen. With the support of Alacrity Canada, PlusROI Online Marketing is launching a Digital Marketing Scholarship for students or workers who are Indigenous, Black or People of Colour. Support for successful applicants…

Get to Know the Team: Meet Carmen
Blog | PlusROI Team

Get to Know the Team: Meet Carmen

As JumpStart Web’s long-time operations manager and one of PlusROI’s valued Google Ads managers, we would be remiss not to have Carmen as the next feature in our ongoing “PlusROI team” blog series! Today, learn more about Carmen’s role here at PlusROI, the hands-on work she does with our clients, and how, overall, she’s the…

SEO VS PPC – Which Is Better?
Analytics | Blog | Conversion Optimization | Pro Guides | SEO | Strategic Solutions | Web Marketing Fundamentals | Webucation

SEO VS PPC – Which Is Better?

In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…

An Insider’s Guide to Social Ads and Display Ads
Analytics | Blog | Conversion Optimization | Marketing Resources | PPC | SEO | Social Media | Webucation

An Insider’s Guide to Social Ads and Display Ads

A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…

Improve Your Google Presence with Strategic Google Setup
Analytics | Blog | Conversion Optimization | Marketing Resources | SEO | Strategic Solutions | Web Marketing Fundamentals | Webucation

Improve Your Google Presence with Strategic Google Setup

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…

Get to Know the Team: Meet Heather
Blog | PlusROI Team

Get to Know the Team: Meet Heather

Today’s team spotlight is on none other than Heather, our star pay-per-click specialist. Today, learn more about Heather’s background in analytics and how she utilizes it. Let’s see how Heather uses her background in analytics and data to manage and track high performing international PPC accounts here at PlusROI. Now, you’ve been a member of…

5 No Cost Ways To Dramatically Improve Your Marketing
Blog | Conversion Optimization | Featured | Marketing Resources | Strategic Solutions

5 No Cost Ways To Dramatically Improve Your Marketing

If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…

Webinar Recap: DIY Conversion Optimization – Get More Website Visitors to Take Action
Blog | Conversion Optimization | Landing Pages

Webinar Recap: DIY Conversion Optimization – Get More Website Visitors to Take Action

Thanks to everyone who joined us on our April 07 Webinar covering Do It Yourself Conversion Optimization. Using participant sites was a lot of fun – I hope you got something out of it. We’ve had some great feedback and learned a lot from your questions! Here’s a link to download the slides. Here is…

Kick-Ass Online Marketing Tools
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Kick-Ass Online Marketing Tools

Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in the post we pick some of our “category” favorites. If we get some feedback about this post we’ll be pleased to add some further description…