ByRob
The way we search for information is undergoing a seismic shift. For decades, traditional search engines like Google have been the go-to tools for finding information online. But now, the rise of AI-driven search technologies is introducing a faster, more conversational, and more personalized way to get answers. This is redefining not just how we…
ByRob
Looking to get more out of ChatGPT or your other AI tool of choice? When it comes to getting the best from generative AI tools, your prompts are everything. Writing clear, specific instructions is the secret to extracting high-quality, relevant outputs that can save you time and fuel creative ideas. Here’s a practical guide to…
ByRob
In recent years, SEO has been synonymous with optimizing for Google—refining content to capture the attention of search engines and ultimately drive traffic through rankings. However, with the rise of AI-driven models like ChatGPT integrating real-time search capabilities, a paradigm shift is emerging. These models use advanced algorithms to deliver concise, human-like responses rather than…
ByRob
When we think about boosting SEO or keeping readers engaged, we often zero in on blog posts, landing pages, or pillar content. But, what if I told you there’s an often-overlooked opportunity hiding in plain sight: your category and tag pages? These are the unsung heroes of your website, and with a little TLC, they…
ByRob
As artificial intelligence (AI) continues to evolve, the landscape of marketing is undergoing a profound transformation. One of the most significant shifts is the increasing gap between marketing strategy and execution. In the near future, marketing strategy will become more rare and valuable, while marketing execution will be increasingly automated, efficiently handled by AI-driven tools….
ByRob
When blogging, organizing your content effectively is crucial for both user experience and search engine optimization. Categories and tags are two key tools that can help you achieve this. Understanding their distinct functions and how to use them properly can enhance your blog’s usability and visibility. The following is written with WordPress in mind but…
ByRob
One of the cruelest lies in marketing is that simply posting content to your blog will help your SEO. The truth is that if you don’t have a robust blogging strategy you are likely wasting your time and getting nothing for it other than a few random clicks per month to your site from SEO….
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. An Introduction to Google Tag Manager The more data we can gather when it comes to our sites, the better. Using Google Analytics is a great place to start, but using it alongside Google Tag Manager is even better! Angela Petteys goes…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by leveraging pillar pages, which serve as comprehensive resources covering core topics. With these strategies from Brody Hall, you can enhance your SEO efforts, engage readers,…
ByRob
A Brand campaign is when you set up an ad to run in Google Search for when people search for your company name. If you’re lucky, your website might already show up first in Google Search when somebody searches your business name. In this case, there’s no particular need to run a Brand Campaign. However,…
ByRob
Curious to know if your competitors are running Search Ads and, if so, what they are saying in their ads? In 2023, Google launched their Ads Transparency Center at https://adstransparency.google.com To see your competitors’ ads, just go to the Transparency Center and paste anyone’s website URL or business name into the All Topics search field…
ByRob
In 2020 Google Launched their Advertiser Identity Verification program. In short, they wanted to crack down on folks using false identities for their ads and make sure that all the ads running were legitimate and trustworthy. Currently, you’re able to set up a Google Ads account without verification, but there are several ads features that…
