Author: Rob

Your Checklist for Optimizing Your Service Pages for Search
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Your Checklist for Optimizing Your Service Pages for Search

Once you’ve created a great service page, it’s critical that people (and Search Engines) can actually find the page. This is where Search Engine Optimization (SEO) comes in. SEO can be extremely complex, but in this case it’s pretty simple. We just want to make sure that your page is organized in a way that…

How to Build a Great Service Page
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How to Build a Great Service Page

In our Service Pages post we’ve already discussed why it’s critical that you create individual service pages for your most important services. Before we even look at what should be on your individual services pages, let’s discuss your services summary page. It’s quite possible that you offer a lot of different services and that many…

SEM, PPC, SEO, GBP, WTH? Search Marketing Defined
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SEM, PPC, SEO, GBP, WTH? Search Marketing Defined

Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of Search Marketing and clear them up! SEM – Search Engine Marketing Although sometimes used to describe PPC (below), Search Engine Marketing is the overall practice…

Why The Heck Do I Need to Pay for Google Ads Management?
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Why The Heck Do I Need to Pay for Google Ads Management?

The fact that you can create a Google Ads account and have ads running in about a half hour makes this a very valid question, why you should consider paying for an Ads Management company to manage your ads? The answer is simple: A skilled and responsible company will add more value to your ads…

Advertising in 2023 – How To Succeed And What To Avoid
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Advertising in 2023 – How To Succeed And What To Avoid

Are you wanting to grow your business through advertising? Are you wondering if that’s even possible? Join veteran advertiser (and Google Premier Partner) Robert Cooper as he shares how companies can advertise effectively and how to avoid the many advertising pitfalls. We had a focus on online advertising but we also dug into traditional advertising,…

Thought Leadership – The AI-Killing Content Marketing Strategy
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Thought Leadership – The AI-Killing Content Marketing Strategy

With the advent of AI, a “post and pray” content marketing strategy just won’t cut it anymore. “So so” content marketing hasn’t really worked for years and with AI it’s quickly becoming a race to mediocrity. However, by it’s very definition, AI can’t create original content so there’s a great opportunity to differentiate yourself and…

Why Is Thought Leadership the Best Content Strategy, Hands Down?
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Why Is Thought Leadership the Best Content Strategy, Hands Down?

In recent years, content marketing has been a real marketing industry buzzword. However, a majority of companies doing it are wasting their time and efforts pumping out a mediocre “weekly post.” Most companies are getting little value from doing it (and providing little value through it!). This is especially true in an AI environment where…