Author: Rob

/ Rob
An Insider’s Guide to Social Ads and Display Ads
Analytics | Blog | Conversion Optimization | Marketing Resources | PPC | SEO | Social Media | Webucation

An Insider’s Guide to Social Ads and Display Ads

A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…

Improve Your Google Presence with Strategic Google Setup
Analytics | Blog | Conversion Optimization | Marketing Resources | SEO | Strategic Solutions | Web Marketing Fundamentals | Webucation

Improve Your Google Presence with Strategic Google Setup

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…

Get to Know the Team: Meet Heather
Blog | PlusROI Team

Get to Know the Team: Meet Heather

Today’s team spotlight is on none other than Heather, our star pay-per-click specialist. Today, learn more about Heather’s background in analytics and how she utilizes it. Let’s see how Heather uses her background in analytics and data to manage and track high performing international PPC accounts here at PlusROI. Now, you’ve been a member of…

5 No Cost Ways To Dramatically Improve Your Marketing
Blog | Conversion Optimization | Featured | Marketing Resources | Strategic Solutions

5 No Cost Ways To Dramatically Improve Your Marketing

If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…

Webinar Recap: DIY Conversion Optimization – Get More Website Visitors to Take Action
Blog | Conversion Optimization | Landing Pages

Webinar Recap: DIY Conversion Optimization – Get More Website Visitors to Take Action

Thanks to everyone who joined us on our April 07 Webinar covering Do It Yourself Conversion Optimization. Using participant sites was a lot of fun – I hope you got something out of it. We’ve had some great feedback and learned a lot from your questions! Here’s a link to download the slides. Here is…

Kick-Ass Online Marketing Tools
Blog

Kick-Ass Online Marketing Tools

Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in the post we pick some of our “category” favorites. If we get some feedback about this post we’ll be pleased to add some further description…

Facebook Ads Versus Google Ads?
Blog | Featured | PPC

Facebook Ads Versus Google Ads?

Updated July 2020 I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is that there are many, many different circumstances, as well as many kinds of ads across the two platforms. With that said, let’s look at few…

The Biggest Problem With Social Media
Blog | Featured | Social Media

The Biggest Problem With Social Media

Hootsuite recently published an insightful post on the Facebook Algorithm in 2018. The post is worth a read, but the most important thing for me was that it got me thinking a bit more about the actual value of social media. Although Social Media can be an amazing tool for communications and engagement, I have…