CRAFTED FOR CLARITY

Your Go-To Partner in Google Analytics & Tracking Solutions

TRUSTED BY COMPANIES FOR ACCURATE, ACTIONABLE DATA

Google Analytics & Tracking That Delivers Results

Your website generates valuable user data—but only if it’s tracked correctly. We ensure your analytics setup provides clean, reliable, and actionable insights for better business decisions.

  • Seamless GA4 implementation to track meaningful user interactions.
  • Conversion tracking setup to measure your most valuable actions.
  • Google Tag Manager (GTM) integration for scalable tracking.
  • Event-based tracking strategies tailored to your business.
  • Custom reporting and dashboards for easy performance analysis.

Did You Know: Data Inaccuracy Can Cost You?

Off-the-shelf GA4 tracking isn’t enough—it often leaves critical blind spots, missing key conversions and leading to wasted ad spend. At PlusROI, we customize GA4 to ensure accurate tracking, real insights, and marketing success driven by accurate data.

We’d Like to Make Your Data Work for You!

Your analytics setup should do more than just collect numbers—it should empower your marketing strategy.

  • GA4 & GTM expertise tailored to your specific business needs.
  • Advanced event tracking & custom conversion setup.
  • Seamless integration with ads & marketing tools.
  • Privacy-first tracking solutions aligned with compliance laws.
  • Custom reports for data-driven decision-making.

We Provide A-to-Z Services for Google Analytics Setup

Expert Consultation

Get personalized guidance from experienced analytics professionals to align tracking with your business goals.

Strategic GA4 Setup

Ensure an accurate GA4 implementation, including event tracking, conversions, and audience segmentation.

Google Tag Manager Integration

Seamlessly manage tracking codes and optimise data collection across multiple platforms.

Custom Event Tracking

Track user interactions beyond basic page views, including form submissions, button clicks, and more.

eCommerce Tracking

Accurately track sales, product interactions, and customer behaviour to optimise your online store’s performance.

GA4 Setup & Customization

We configure GA4 to track key performance indicators, user behaviour, and conversions—ensuring the data reflects your business goals.

Custom Reporting

Get tailored reports with Google Looker Studio (formerly Data Studio) for clear, actionable insights that align with your business goals.

Ongoing Support & Training

Receive expert training and support to optimise the effectiveness of your GA4 setup.

GA4 Upgrade Packages

GA4 Essentials Setup + Simple Conversion Tracking

COST: $699

Suitable for standard tracking in GA4 with some conversion tracking to monitor basic goals of the site. Includes:

  • Basic setup of GA4 for one domain
  • Optional initial Google Tag Manager setup at no charge (if required for your setup
  • Conversion goal setup
  • 1 standard retargeting audience that can be used for Google Ads targeting
  • Linking to Google Ads and importing of goals.

GA4 Comprehensive Setup + Training

COST: $1399

Best if you are regularly checking in on website visitor behaviour and especially if you are running paid advertising campaigns.

  • All of the items in the GA4 Essentials setup package
  • Review of the site to map out up to 10 possible conversion points and to 10 audience groups (which can be based on website activity, demographics or a combination of both)
  • Setup of advanced events and conversions with custom reporting dimensions.
  • Setup of of all important custom audiences as identified in the site review
  • Link with Google Search Console to monitor site health and SEO data.
  • Multi domain & cross domain setups
  • 2 custom GA4 dashboard reports
  • Optional 1 hour review and tutorial meeting or personalized video overview

Custom, eCommerce & Complex Setups

COST: CONTACT US

Some websites have complexities that need special attention. These include tracking bookings that go through other websites or ecommerce transactions. If you’re unsure if your tracking needs may be covered in the tracking packages above, please contact us.

Also, at this time Shopify does not officially support GA4 for eCommerce Transactions. Please contact us if you are using Shopify.

Technical FAQs

What happened to Universal Analytics?

Google officially discontinued Universal Analytics (UA) in July 2023. It no longer processes new data.

How is GA4 different from Universal Analytics?

GA4 replaces session-based tracking with event-based tracking, providing greater flexibility and deeper insights.

Can GA4 track multiple websites or platforms?

Yes! GA4 supports cross-domain tracking, allowing businesses to track users seamlessly across multiple websites, subdomains, and mobile apps for a complete view of customer behavior.

Do I need Google Tag Manager (GTM) with GA4?

While GA4 can track basic interactions, Google Tag Manager (GTM) allows for more advanced tracking, making it easier to manage multiple tracking codes, add new events, and control scripts without modifying site code.

How do you track form submissions and purchases in GA4?

GA4 uses event-based tracking to capture key interactions like form submissions, purchases, and button clicks. We set up custom event tags and triggers to track exactly what matters for your business.

Can GA4 track video views, scroll depth, and outbound clicks?

Yes! GA4 includes Enhanced Measurement, which automatically tracks scroll depth, video plays, file downloads, and outbound clicks. We also configure custom tracking for additional user interactions.

What’s the best way to track conversions in GA4?

Conversion tracking depends on your business goals. We set up custom events and conversions, ensuring you measure lead form submissions, product purchases, and other key business actions accurately.

How do I track eCommerce sales in GA4?

GA4’s Enhanced eCommerce tracking allows businesses to monitor product views, add-to-cart actions, checkout behavior, and completed purchases. We customize eCommerce tracking for platforms like Shopify, WooCommerce, and Magento.

Can GA4 track Google Ads performance?

Yes! We link Google Ads with GA4, allowing businesses to track campaign performance, conversion rates, and return on ad spend (ROAS) effectively.

Do you set up tracking for Facebook, LinkedIn, or TikTok Ads?

Absolutely! We configure tracking for Facebook Pixel, LinkedIn Insight Tag, TikTok Pixel, and other third-party advertising platforms to ensure accurate ad attribution.

How does GA4 handle attribution models?

GA4 includes data-driven attribution, which assigns credit to multiple touchpoints along the conversion path, providing a more accurate understanding of how different marketing channels contribute to sales.

Is GA4 compliant with GDPR, CCPA, and other privacy laws?

Yes! GA4 includes privacy-focused tracking features, such as IP anonymization, consent mode, and cookie controls to comply with GDPR (Europe), CCPA (California), and other data protection laws.

Do you provide GDPR-compliant tracking for European clients?

Yes! At PlusROI, we configure GDPR-compliant tracking for European businesses, including cookie consent banners, data minimization settings, and server-side tracking to meet regulatory requirements.

How does GA4 handle user data privacy?

GA4 reduces reliance on cookies and includes data modeling techniques to estimate missing data, ensuring privacy compliance while maintaining tracking accuracy.

Can I track user behavior while staying GDPR-compliant?

Yes! We implement privacy-friendly tracking solutions, including server-side tracking, consent-based data collection, and anonymized analytics, so businesses can balance compliance with valuable insights.

Does GA4 still allow cookie tracking?

Yes, but GA4 is less dependent on cookies than Universal Analytics. It uses machine learning and AI modeling to fill in data gaps where cookies are restricted or blocked.

How do I know if my GA4 setup is working correctly?

We provide a GA4 Health Check & Audit, where we review your setup for accuracy, event tracking implementation, and error-free data collection.

Can I migrate my old Universal Analytics data to GA4?

No, GA4 does not support direct data migration from Universal Analytics. However, we help businesses export historical data and set up comparative reports for tracking trends.

How often should I review my GA4 setup?

Regular audits are essential, especially when making website changes, launching new campaigns, or adjusting business goals. We recommend a quarterly review to maintain tracking accuracy.

What’s included in a GA4 audit?

Our GA4 Audit includes:
✔ Review of key tracking metrics (traffic, conversions, goals)
✔ Event tracking validation (ensuring leads, sales, and clicks are properly captured)
✔ Privacy & compliance check (GDPR-friendly tracking, cookie consent settings)
✔ Reporting setup & analysis (custom dashboards for business insights)

Can GA4 track user behavior across multiple devices?

Yes, GA4 offers cross-device tracking, allowing businesses to understand how users interact on desktop, mobile, and apps.

How does GA4 use AI and machine learning?

GA4 leverages AI-powered insights, including predictive metrics, to forecast purchase probabilities, churn rates, and potential revenue opportunities.

What’s the benefit of GA4’s custom reporting?

GA4 allows for fully customizable reports, so businesses can track only the most relevant data, eliminating cluttered, one-size-fits-all dashboards.

Can I integrate GA4 with CRM or marketing automation tools?

Yes! GA4 integrates with HubSpot, Salesforce, Zapier, and other marketing automation platforms, enabling businesses to track customer interactions seamlessly.

Do you offer tracking solutions for businesses with smaller budgets?

Yes! We provide scalable GA4 setups, prioritising essential tracking features while allowing for future upgrades.

Do you offer GA4 setup for small businesses?

Yes! We provide budget-friendly GA4 setups that focus on essential tracking needs without unnecessary complexity.

Can you set up GA4 for enterprise-level websites?

Absolutely! We specialize in advanced GA4 implementations, including multi-domain tracking, custom event setups, and eCommerce analytics.

What if I need ongoing analytics support?

We offer long-term tracking solutions, including monthly GA4 monitoring, reporting, and optimization to keep your data accurate and actionable.

Can I request a one-time GA4 setup?

Yes, we provide one-time GA4 setups and audits for businesses needing a solid foundation without ongoing management.

What if my tracking needs change?

We offer flexible tracking adjustments, ensuring your analytics scale with your business growth and marketing strategies.

Have Questions? Let’s Connect

Whether you need a one-time GA4 setup, a comprehensive audit, or ongoing analytics management, we’re here to help.