artificial intelligence

Why You Should Customize Category and Tag Pages for SEO and Engagement
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Why You Should Customize Category and Tag Pages for SEO and Engagement

When we think about boosting SEO or keeping readers engaged, we often zero in on blog posts, landing pages, or pillar content. But, what if I told you there’s an often-overlooked opportunity hiding in plain sight: your category and tag pages? These are the unsung heroes of your website, and with a little TLC, they…

The Role of AI in Content Marketing for Small Resorts and Hotels
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The Role of AI in Content Marketing for Small Resorts and Hotels

Unlike larger hotel chains with significant operating and marketing budgets, small and mid-sized boutique resorts and hotels are tasked with a balancing act that requires them to deliver the same standards of guest service excellence while managing a tighter overall budget. This means cutting costs wherever possible and focusing a limited marketing budget on tactics…