ByRob
Want to make a break into the exciting world of digital marketing? This scholarship might be what you need to help make that happen. With the support of Alacrity Canada, PlusROI Online Marketing is launching a Digital Marketing Scholarship for students or workers who are Indigenous, Black or People of Colour. Support for successful applicants…
ByAlim
When we think about boosting SEO or keeping readers engaged, we often zero in on blog posts, landing pages, or pillar content. But, what if I told you there’s an often-overlooked opportunity hiding in plain sight: your category and tag pages? These are the unsung heroes of your website, and with a little TLC, they…
ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. Google Analytics 4 Introduces Realtime Pages Report Google Analytics 4 (GA4) has introduced a new Realtime Pages report that allows users to monitor live data on page views and user engagement. This tool provides insights into which pages are being viewed in…
ByRob
As artificial intelligence (AI) continues to evolve, the landscape of marketing is undergoing a profound transformation. One of the most significant shifts is the increasing gap between marketing strategy and execution. In the near future, marketing strategy will become more rare and valuable, while marketing execution will be increasingly automated, efficiently handled by AI-driven tools….
BySummer
Unlike larger hotel chains with significant operating and marketing budgets, small and mid-sized boutique resorts and hotels are tasked with a balancing act that requires them to deliver the same standards of guest service excellence while managing a tighter overall budget. This means cutting costs wherever possible and focusing a limited marketing budget on tactics…
ByRob
When blogging, organizing your content effectively is crucial for both user experience and search engine optimization. Categories and tags are two key tools that can help you achieve this. Understanding their distinct functions and how to use them properly can enhance your blog’s usability and visibility. The following is written with WordPress in mind but…
ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. The Helpful Content Update Was Not What You Think Despite it’s name, is the helpful content doing all that much to help digital marketers and advertisers? Take a look at this article from Moz.com and find out how much help Google’s update…
BySummer
“You can’t manage what you can’t measure” is a famous business quote attributed to various authors. While the original source of the saying is debatable, the meaning is certain and highly applicable to marketing. In an increasingly competitive hospitality landscape, small hotels and resorts must leverage key marketing metrics to measure the efficacy of their…
ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. Google August 2024 core update: What we’re seeing so far How is the August 2024 Core Update effecting Google Ads? A bug in the ranking system was already identified and could be impacting your ads. Is this instability impacting your business? The…
ByRob
One of the cruelest lies in marketing is that simply posting content to your blog will help your SEO. The truth is that if you don’t have a robust blogging strategy you are likely wasting your time and getting nothing for it other than a few random clicks per month to your site from SEO….
BySummer
Maximizing bookings during the slow season can be a significant challenge for small hotels and resorts. However, if you’re already using Google Search Ads, there are things you can do within your account to more effectively reach potential guests and encourage bookings when demand is low. Apply the three Google Search Ads tips outlined below to…
BySummer
Despite being in a highly competitive advertising sector, today’s ever-evolving digital landscape offers hotels and travel businesses of all sizes several options for gaining exposure and capturing market share. While Google’s Search Ads stand out for their ability to effectively drive direct conversions, Google’s Performance Max (PMax) is an additional innovative advertising solution that makes…
BySummer
Welcome to part two of our two-part hospitality email marketing series! This month, we’re covering seven more practical tips on effective email marketing for hotels, excursion operators, and other hospitality-based businesses. After implementing the foundational email marketing tips we covered in part one, you are ready to start crafting effective email marketing content by applying…