ByRob
Want to make a break into the exciting world of digital marketing? This scholarship might be what you need to help make that happen. With the support of Alacrity Canada, PlusROI Online Marketing is launching a Digital Marketing Scholarship for students or workers who are Indigenous, Black or People of Colour. Support for successful applicants…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by leveraging pillar pages, which serve as comprehensive resources covering core topics. With these strategies from Brody Hall, you can enhance your SEO efforts, engage readers,…
ByRob
A Brand campaign is when you set up an ad to run in Google Search for when people search for your company name. If you’re lucky, your website might already show up first in Google Search when somebody searches your business name. In this case, there’s no particular need to run a Brand Campaign. However,…
ByRob
Curious to know if your competitors are running Search Ads and, if so, what they are saying in their ads? In 2023, Google launched their Ads Transparency Center at https://adstransparency.google.com To see your competitors’ ads, just go to the Transparency Center and paste anyone’s website URL or business name into the All Topics search field…
ByRob
In 2020 Google Launched their Advertiser Identity Verification program. In short, they wanted to crack down on folks using false identities for their ads and make sure that all the ads running were legitimate and trustworthy. Currently, you’re able to set up a Google Ads account without verification, but there are several ads features that…
ByPlusROI
A strong online presence is crucial for resorts to attract guests and increase bookings. However, with so many competitors vying for visitors’ attention, resort websites can get buried on page three (or worse) of visitors’ search results — unless the resort’s website has a solid Google Adwords strategy and is search engine optimized according to…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. Local search in 2024: Key trends and tactics for marketers Benu Aggarwal looks at 5 different focus areas for location-based businesses in their latest article. Get tips and tricks on how to be discovered by the right customers, create engaging content that…
ByPlusROI
In the competitive hospitality industry landscape, resorts and tour operators are constantly seeking ways to increase online bookings and attract more guests. One essential element of any successful digital marketing strategy is the Call to Action (CTA). A well-crafted CTA can drive conversions and encourage visitors to take the desired action, whether it’s booking a…
ByRob
Once you’ve created a great service page, it’s critical that people (and Search Engines) can actually find the page. This is where Search Engine Optimization (SEO) comes in. SEO can be extremely complex, but in this case it’s pretty simple. We just want to make sure that your page is organized in a way that…
ByRob
In our Service Pages post we’ve already discussed why it’s critical that you create individual service pages for your most important services. Before we even look at what should be on your individual services pages, let’s discuss your services summary page. It’s quite possible that you offer a lot of different services and that many…
ByRob
A lot of websites have a single page where they highlight all their services on the one page. While this may be okay if you get most of your business through referrals and traditional sales activities, it just doesn’t work if you want to win new clients through Google. You have to remember that if…
ByRob
Is SEO dead? Is AI the way to go? Do I need to be on TikTok? How the heck does influencer marketing even work? Digital marketing is more complex than ever but, fortunately, is still governed by basic common-sense principles. Watch below to learn: Watch Now!
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. Want to set your 2024 SEO priorities? Run these GA4 reports. We know just how confusing GA4 can be. That’s why we think articles like this one by Adam Tanguay are so helpful: they help you get the information you need to…