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Tips on Effective Email Marketing for Hotels & Hospitality | Part Two
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Tips on Effective Email Marketing for Hotels & Hospitality | Part Two

Welcome to part two of our two-part hospitality email marketing series! This month, we’re covering seven more practical tips on effective email marketing for hotels, excursion operators, and other hospitality-based businesses. After implementing the foundational email marketing tips we covered in part one, you are ready to start crafting effective email marketing content by applying…

Hospitality Email Marketing Tips to Implement Now | Part One
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Hospitality Email Marketing Tips to Implement Now | Part One

Welcome to part one of our two-part hospitality email marketing series! In this series, we’re focusing on email marketing because it can help hotels and excursion operators boost bookings with new and previous guests. For part one, we’re including important email privacy updates from Google and Yahoo, tips on building your email marketing lists, and…

Digital Marketing Must-Reads: March 2024
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Digital Marketing Must-Reads: March 2024

The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by leveraging pillar pages, which serve as comprehensive resources covering core topics. With these strategies from Brody Hall, you can enhance your SEO efforts, engage readers,…

What is a Brand Ad in Google Search & Why Might You Need One?
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What is a Brand Ad in Google Search & Why Might You Need One?

A Brand campaign is when you set up an ad to run in Google Search for when people search for your company name. If you’re lucky, your website might already show up first in Google Search when somebody searches your business name. In this case, there’s no particular need to run a Brand Campaign. However,…

How To Spy On Your Competitors’ Search Ads
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How To Spy On Your Competitors’ Search Ads

Curious to know if your competitors are running Search Ads and, if so, what they are saying in their ads? In 2023, Google launched their Ads Transparency Center at https://adstransparency.google.com To see your competitors’ ads, just go to the Transparency Center and paste anyone’s website URL or business name into the All Topics search field…

What is Google Advertiser Identity Verification?
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What is Google Advertiser Identity Verification?

In 2020 Google Launched their Advertiser Identity Verification program. In short, they wanted to crack down on folks using false identities for their ads and make sure that all the ads running were legitimate and trustworthy. Currently, you’re able to set up a Google Ads account without verification, but there are several ads features that…

10 Essential Website Ranking Factors for Resorts in 2024
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10 Essential Website Ranking Factors for Resorts in 2024

A strong online presence is crucial for resorts to attract guests and increase bookings. However, with so many competitors vying for visitors’ attention, resort websites can get buried on page three (or worse) of visitors’ search results — unless the resort’s website has a solid Google Adwords strategy and is search engine optimized according to…

Digital Marketing Must-Reads: February 2024
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Digital Marketing Must-Reads: February 2024

The most insightful online marketing posts we’ve read in the last few weeks. Local search in 2024: Key trends and tactics for marketers Benu Aggarwal looks at 5 different focus areas for location-based businesses in their latest article. Get tips and tricks on how to be discovered by the right customers, create engaging content that…

9 Effective CTA Tips for Boosting Online Bookings
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9 Effective CTA Tips for Boosting Online Bookings

In the competitive hospitality industry landscape, resorts and tour operators are constantly seeking ways to increase online bookings and attract more guests. One essential element of any successful digital marketing strategy is the Call to Action (CTA). A well-crafted CTA can drive conversions and encourage visitors to take the desired action, whether it’s booking a…

Your Checklist for Optimizing Your Service Pages for Search
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Your Checklist for Optimizing Your Service Pages for Search

Once you’ve created a great service page, it’s critical that people (and Search Engines) can actually find the page. This is where Search Engine Optimization (SEO) comes in. SEO can be extremely complex, but in this case it’s pretty simple. We just want to make sure that your page is organized in a way that…

How to Build a Great Service Page
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How to Build a Great Service Page

In our Service Pages post we’ve already discussed why it’s critical that you create individual service pages for your most important services. Before we even look at what should be on your individual services pages, let’s discuss your services summary page. It’s quite possible that you offer a lot of different services and that many…