ByRob
Want to make a break into the exciting world of digital marketing? This scholarship might be what you need to help make that happen. With the support of Alacrity Canada, PlusROI Online Marketing is launching a Digital Marketing Scholarship for students or workers who are Indigenous, Black or People of Colour. Support for successful applicants…
ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. How an integrated PPC & SEO strategy got more mileage out of Swarovski’s media budget Search marketing today is complex. Soaring media costs, rapidly evolving consumer behavior and fragmented data mean that brands are continually looking for new ways to maximize their…
ByRob
The way we search for information is undergoing a seismic shift. For decades, traditional search engines like Google have been the go-to tools for finding information online. But now, the rise of AI-driven search technologies is introducing a faster, more conversational, and more personalized way to get answers. This is redefining not just how we…
ByPlusROI
In an increasingly competitive hospitality industry, small hotels and resorts must prioritize guest retention to maintain a steady flow of business and grow their reputation. Acquiring new guests is vital, but retaining existing guests can be even more impactful in terms of revenue and long-term success. Here are six highly effective guest retention tips to…
ByRob
Looking to get more out of ChatGPT or your other AI tool of choice? When it comes to getting the best from generative AI tools, your prompts are everything. Writing clear, specific instructions is the secret to extracting high-quality, relevant outputs that can save you time and fuel creative ideas. Here’s a practical guide to…
ByRob
In recent years, SEO has been synonymous with optimizing for Google—refining content to capture the attention of search engines and ultimately drive traffic through rankings. However, with the rise of AI-driven models like ChatGPT integrating real-time search capabilities, a paradigm shift is emerging. These models use advanced algorithms to deliver concise, human-like responses rather than…
BySummer
In the hospitality industry, guest reviews can make or break a resort’s reputation. Positive reviews enhance credibility, improve online visibility, and ultimately lead to increased bookings. However, small resorts and hotels often face challenges garnering these valuable testimonials. To help, here are ten creative and effective strategies to encourage guests to leave reviews, boosting your…
ByRob
When we think about boosting SEO or keeping readers engaged, we often zero in on blog posts, landing pages, or pillar content. But, what if I told you there’s an often-overlooked opportunity hiding in plain sight: your category and tag pages? These are the unsung heroes of your website, and with a little TLC, they…
ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. Google Analytics 4 Introduces Realtime Pages Report Google Analytics 4 (GA4) has introduced a new Realtime Pages report that allows users to monitor live data on page views and user engagement. This tool provides insights into which pages are being viewed in…
ByRob
As artificial intelligence (AI) continues to evolve, the landscape of marketing is undergoing a profound transformation. One of the most significant shifts is the increasing gap between marketing strategy and execution. In the near future, marketing strategy will become more rare and valuable, while marketing execution will be increasingly automated, efficiently handled by AI-driven tools….
BySummer
Unlike larger hotel chains with significant operating and marketing budgets, small and mid-sized boutique resorts and hotels are tasked with a balancing act that requires them to deliver the same standards of guest service excellence while managing a tighter overall budget. This means cutting costs wherever possible and focusing a limited marketing budget on tactics…
ByRob
When blogging, organizing your content effectively is crucial for both user experience and search engine optimization. Categories and tags are two key tools that can help you achieve this. Understanding their distinct functions and how to use them properly can enhance your blog’s usability and visibility. The following is written with WordPress in mind but…
ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. The Helpful Content Update Was Not What You Think Despite it’s name, is the helpful content doing all that much to help digital marketers and advertisers? Take a look at this article from Moz.com and find out how much help Google’s update…
