Digital Marketing Must-Reads: November 2024
The most insightful online marketing posts we’ve read in the last few weeks.
How an integrated PPC & SEO strategy got more mileage out of Swarovski’s media budget
Search marketing today is complex. Soaring media costs, rapidly evolving consumer behavior and fragmented data mean that brands are continually looking for new ways to maximize their potential and stay ahead of the curve.
45% of customers use and trust AI tools to find brand information
Google is facing growing competition from changing search habits, as 45% of customers are likely to use and trust an AI tool to find more information about a brand, 51% now use social media and 28% turn to voice assistants.
This is according to research from Yext, a digital presence platform for multi-location brands. Amidst changes to the search landscape and the rise of new platforms, Yext conducted third-party research to better understand customers’ preferences, needs, and pain points when searching for products, services and information about brands.
