Sage Simply Accounting Conversion Optimization – Strategic Solution

Challenge:

Improve the software trial process for the flagship Simply Accounting (now Sage 50) software.

Solution:

PlusROI tracked the entire software conversion process, right from discovery and download through to installation, communications and purchase. By analyzing data, engaging in competitive research, and applying conversion best practices, PlusROI was able to identify numerous opportunities throughout the process to improve customer messaging and processes.

Results:

This project resulted in clearer communications, for customers engaging in software trials, better consistency throughout the end to end process and improved conversion for trial downloads.