ByRob How to appropriately include product mentions in your marketing These days, providing useful and relevant copy for customers has become a major marketing tactic, but where does marketing one’s own product fit in? Learn more here. Why fresh content may not be good for your site Matt Cutts, who leads development on Google’s search engine algorithm,…
ByRob 10 Top Tips for Using Google+ G00gle+, one of the newest social media platforms, has enjoyed a slow and steady increase in popularity, although it’s not likely you’ll encounter many friendly faces. However, G+ provides great ways to promote your business and your website. Read more here. How to get media to tell your story…
ByRob “Why did our PageRank go down?” A newspaper contacted Google after their “PageRank” (a value assigned by Google to websites that measures the relative importance of the site) had dropped from 7 to 3, wanting to know why. They genuinely didn’t seem know what the issue was, so Google provided an in-depth reply. Read more…
ByRob How traditional PR is stilling failing to succeed The evolution of the Internet and social media has disrupted traditional public relations and marketing. It’s critical to accept that there has been a shift in communications, and “that should change how we approach public relations; our audience has become trusted partners, and through real conversations over…
ByRob 11 Social Media Automation Mistakes to Avoid Social media automation can be done right. Just avoid the following 11 awful social media automation mistakes, and you’ll be good to go. Read more here 2012 Holiday Marketing Tips for Retailers It might only be July, but it’s already time for retailers and marketing teams to start planning their holiday…
ByRob 8 Biggest Marketing Mistakes of All Time But what happens to companies that make mistakes on a grand scale and cost their company millions in clout or dollars? Learn more here. Is Your Business Invisible? Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is…
ByRob Six reasons why your business needs to curate content In the online marketing space, curation is the activity of finding and sharing great content. There’s more information out there than any of us can handle and this presents both a problem and an opportunity for business and marketing communicators. The problem is that information overload can produce…
ByRob How To Get More Tweets Tweets that include brief messages (fewer than 100 characters) generate 17 percent more engagement than longer content; content with links yields 86 percent more Retweets than those without. Sharing articles and blog posts with concise headlines and links can help you boost conversions. Learn more here. The Complete Guide to…
ByRob 3 Common Landing Page Flops To Avoid Are your landing pages doing what they are supposed to do? If you’re a business selling a product or service, you need to make sure every page of your website is ultimately prompting your visitors to perform a desired action. This will increase leads, and, ultimately, sales. However…
ByRob Why Your Business Is Doing Twitter Wrong By making three relatively simple implementation tweaks you can create more engaging tweets, improve tracking, provide better exposure for your Twitter username and increase the number of your followers (and potentially your customers). Read more here. The 5 Most Common Adwords Mistakes Google AdWords is a perfect place…
ByRob 3 Fatal Marketing Errors To Avoid You work very hard to put together events and webinars, and at the end of each presentation, make pitches for high-priced offerings he desperately wanted participants to buy. But you do not generate a single sale. What went wrong? Learn more here. 7 Shameless Tactics Marketers Use to Lure an…
ByRob 16 Things People Really Hate About Your Email Marketing Permission-based email marketing is an incredibly relevant and powerful tool for connecting with existing customers and creating new ones. However, as we all know, email marketing has gotten a bad rap for a number of reasons. Here’s a list of the most annoying things (actually, some…
