ByRob Updated for 2012: The Beginner’s Guide to SEO Thanks to ever-changing search algorithms, local businesses always have to re-learn strategies and best practices to make sure their website is set up for winning results. To keep it easy and make sure you continue to connect with customers, here’s a beginner’s guide to SEO, updated for 2012….
ByRob The Little Book of Google Maps for Businesses Over 20% of Google searches now contain a location (e.g., “lawyers Victoria BC)), and this number rises to over 40% of mobile searches. This means that it’s more important than ever before for local businesses to optimize themselves for local search, but how to do that? To…
ByRob Have your heard of these 5 “local” search engines? Many “local” businesses tend to focus on getting listed on Google Maps and Google Places, simply because it’s relatively easy to get listed on these sites and doing so usually produces results. However, there are other local search engines you should know about in order to…
ByRob 32 ways to get people to link to your website While many local businesses resort to a variety of desperate tactics to get other sites to link to them in order to improve search results, there are actually many “white hat” and reputable ways to build up your online presence. For example, if you’re a…
ByRob 15 things customers hate about your website Why do so many websites feature elements that visitors (that is, potential customers) absolutely hate? Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a bad reputation. Website designers who choose a classified website builder that’s popular with…
ByRob What businesses benefit most from creating mobile websites? Thanks to the continued and sustained exploding growth in consumer adoption of tablets and smartphones, there is an uptick in “mobile first, desktop second” business strategies. Are there certain types of companies that can benefit more than others by retooling for mobile? Consumer-facing businesses stand to gain…
ByRob Here’s a collection of the best online marketing links from the past week. If you have any you would like to share with us, please let us know! 8 Frequently Missed Lead Gen Opportunities for Your Homepage While most businesses have a website, more often than not, that site isn’t optimized to generate leads. Research shows that 78%…
ByRob Kony 2012: lessons for video marketers Im just one week, KONY 2012 had been shared more than 7.6 million times on Facebook, embedded in more than 6,200 blogs, and according to Google News, 4,950 news sources have written stories about the video campaign aimed at bringing a rogue African warlord to justice. The Kony 2012 campaign provides lessons…
ByRob Everything you ever wanted to know about online marketing for Local businesses In the era of the Smart Phone, and when more and more people are using the Yellow Pages as a monitor riser, it’s more important than ever before for Local businesses to master online marketing. Want to learn more about conducting keyword research?…
ByRob Interested in Mobile Marketing with QR codes? Let’s start with a few of the basics… A QR code (as pictured) is a “scannable” graphic that links smartphone users to a web page. The process is quite simple. A smartphone user opens their QR app, scans the code, and are immediately taken to the web page…
ByRob The 17 R’s of Savvy Mobile Marketing (Infographic) Many businesses are still asking what mobile marketing is, which means they’re probably also struggling with how to use it to generate leads. If you’re unfamiliar with the potential of mobile marketing, here is a handy infographic: the 17 R’s of Savvy Mobile Marketing Bonus link: How Local Small Businesses…
ByRob One great thing about working with a software companies is that I get to use their products and call it “work.” muvee is a great company that we work with. With their software, you more or less just dump in some photos and videos, pick a style and music and hit “go.” For me, despite…
