hotel metrics

10 Key Marketing Metrics Small Hotels and Resorts Should Be Tracking
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10 Key Marketing Metrics Small Hotels and Resorts Should Be Tracking

“You can’t manage what you can’t measure” is a famous business quote attributed to various authors. While the original source of the saying is debatable, the meaning is certain and highly applicable to marketing. In an increasingly competitive hospitality landscape, small hotels and resorts must leverage key marketing metrics to measure the efficacy of their…