3 Fatal Marketing Errors To Avoid
You work very hard to put together events and webinars, and at the end of each presentation, make pitches for high-priced offerings he desperately wanted participants to buy. But you do not generate a single sale. What went wrong? Learn more here.
7 Shameless Tactics Marketers Use to Lure an Audience
From Hubspot, here is a list of tried and true, totally shameless marketing tactics brands have applied to their marketing and advertising efforts to get visitors engaging with their content – and hopefully become customers. Read more here.
Don’t Neglect Your Landing Page
All too often, businesses tend to neglect landing pages, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link. While not only making it easier for your website’s visitors to become customers, improving your landing pages also can help your online advertising efforts. Learn more here.
Engagement Is Not a Goal, It’s a Result
Many companies are looking at engagement as a goal. So they manufacture lists of posts to hopefully get more likes and shares so they can produce metrics of more likes and shares. However, goal should be to produce content that is so good that people have to talk about it.
Nevin Thompson compiles a weekly list of helpful marketing links for JumpStart Web, a Victoria internet marketing agency.