Updated for 2012: Beginner’s Guide to SEO + more marketing links

Updated for 2012: The Beginner’s Guide to SEO
Thanks to ever-changing search algorithms, local businesses always have to re-learn strategies and best practices to make sure their website is set up for winning results. To keep it easy and make sure you continue to connect with customers, here’s a beginner’s guide to SEO, updated for 2012. Read more here

Bonus SEO link: 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

7 Reasons Content Marketing is Better Than Link Building
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. Read more here

Why readers lose interest in your email marketing [Infographic]
The enthusiasm your email subscribers once felt can dwindle. And sometimes, no matter how amazing your email marketing is, some recipients will stop clicking, stop opening, and eventually unsubscribe. Learn more here

Bonus links: 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns

10 tips for writing a winning press release
Many well-written, newsworthy releases are now published more or less in their original form online. So, it’s worth thinking about news distribution channels when crafting your latest release as well as the media you are targeting. Here are 10 tips for writing a winning press release. Read more here

Nevin Thompson is a content strategist with JumpStart Web, which provides SEO strategies in Victoria BC.

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