15 things customers hate about your website
Why do so many websites feature elements that visitors (that is, potential customers) absolutely hate? Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a bad reputation. Website designers who choose a classified website builder that’s popular with other designers rarely encounter these inherent flaws. Here’s a list of the 15 most annoying things on websites, sort of a guide for what not to do when designing your website. Read more here.
5 highly effective landing page tips
It’s safe to say that many local businesses are still way behind in their landing page improvement efforts (a landing page is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link). This can lead to lost sales opportunities, which no one wants! To help you out, here are 5 highly effective landing page tips. Read more here.
Learn better email marketing for local businesses
Local businesses often can exploit their closer relationships with customers and ability to quickly take advantage of trends to beat out big box retailers, who traditionally dominate online marketing. However, local businesses often forget to implement simple, strategic tool such as email marketing, that can help them increase sales. Read more here.
How to create a great content strategy for an established website
Establishing a comprehensive content strategy for existing pages on your website is a key piece of the search engine optimization (SEO) puzzle, especially considering Google’s ongoing Panda quality updates. But what is “content strategy”? And how do you implement it on your business’ established website? Read more here.
Quick tips for marketing on mobile devices (video)
Mobile will take over local search and online marketing for local businesses within the next year or two. While mobile may seem confusing for local businesses, it’s an effective, powerful, and actually simple way to connect with customers and boost sales on a limited budget.
Nevin Thompson prepares a weekly feast of links for JumpStart Web, Victoria’s leaders in web marketing for local businesses.