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3 tips for boosting conversions + more online marketing links

The Little Book of Google Maps for Businesses
Over 20% of Google searches now contain a location (e.g., “lawyers Victoria BC)), and this number rises to over 40% of mobile searches. This means that it’s more important than ever before for local businesses to optimize themselves for local search, but how to do that? To help you out, Google has published the Little Book of Google Maps for Business.

Here’s a video to help you get started:

Google has just launched a new site aimed at showing the ways in which mapping can be put to work for retailers, and the site has examples of great implementations ranging from classic store locators, to promoting in-store events, and even indoor mapping.

6 Tips for Getting More Retweets
Here are the 6 most interesting data-backed tips that you can apply to your own Twitter efforts to get more retweets … and by extension more site traffic, more leads, and more customers.

Bonus links:

3 Tiny Tweaks to Help Improve Your Website Conversion Rate
What kinds of changes can you make in just a few minutes in order to keep squeezing out more “conversions” and more sales on your website? Read more here.

If you’d like to know lots more about the fundamentals of making your landing pages the best they can possibly be, check out 101 Landing Page Optimizations Tips.

Bonus link: How to Boost Your Email Conversion Rates