ByRob
What businesses benefit most from creating mobile websites? Thanks to the continued and sustained exploding growth in consumer adoption of tablets and smartphones, there is an uptick in “mobile first, desktop second” business strategies. Are there certain types of companies that can benefit more than others by retooling for mobile? Consumer-facing businesses stand to gain…
ByRob
Here’s a collection of the best online marketing links from the past week. If you have any you would like to share with us, please let us know! 8 Frequently Missed Lead Gen Opportunities for Your Homepage While most businesses have a website, more often than not, that site isn’t optimized to generate leads. Research shows that 78%…
ByRob
Kony 2012: lessons for video marketers Im just one week, KONY 2012 had been shared more than 7.6 million times on Facebook, embedded in more than 6,200 blogs, and according to Google News, 4,950 news sources have written stories about the video campaign aimed at bringing a rogue African warlord to justice. The Kony 2012 campaign provides lessons…
ByRob
Everything you ever wanted to know about online marketing for Local businesses In the era of the Smart Phone, and when more and more people are using the Yellow Pages as a monitor riser, it’s more important than ever before for Local businesses to master online marketing. Want to learn more about conducting keyword research?…
ByRob
Interested in Mobile Marketing with QR codes? Let’s start with a few of the basics… A QR code (as pictured) is a “scannable” graphic that links smartphone users to a web page. The process is quite simple. A smartphone user opens their QR app, scans the code, and are immediately taken to the web page…
ByRob
The 17 R’s of Savvy Mobile Marketing (Infographic) Many businesses are still asking what mobile marketing is, which means they’re probably also struggling with how to use it to generate leads. If you’re unfamiliar with the potential of mobile marketing, here is a handy infographic: the 17 R’s of Savvy Mobile Marketing Bonus link: How Local Small Businesses…
ByRob
One great thing about working with a software companies is that I get to use their products and call it “work.” muvee is a great company that we work with. With their software, you more or less just dump in some photos and videos, pick a style and music and hit “go.” For me, despite…
ByRob
Video marketing: how to get more views for your YouTube videos Use video marketing to get more customers by getting more visitors to your YouTube videos. How to create compelling calls to action Calls to action help generate leads (and paying customers) should be used in each and every one of your marketing tactics: emails,…
ByRob
Mobile SEO growing in importance as web economy set to double by 2016 A recent study indicates that by 2016, there will be 3 billion Internet users around the world, and the global Internet economy will reach $4.2 trillion. Mobile devices such as smart phones will account for about 80% of all broadband connections. From an SEO perspective, this…
ByRob
12 critical elements every homepage must have In order for a homepage to work, it needs to meet its purpose and contain key elements that attract traffic, educate your visitors, and convert browsers into buyers – the typical internet marketing best practices. Here’s a neat infographic that explains the 12 critical elements every homepage must have. 3…
ByRob
Usability vs. search engine optimization Many people believe that SEO is simply optimizing a website for search engines. In reality, SEO is optimizing a website for people who use search engines. Likewise, many people believe that website usability is simply making a website easy to use. Easy to use for whom? The developers? Website owners? Web searchers? SEO…
ByRob
I noticed today that MailChimp offers a QR code to link to a mobile version of your subscribe form. Pretty cool if you’re at a trade show and want to promote newsletter signups in an actionable manner – just put the large version of the QR code on your signage and you’re good to go….
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