Author: Rob

We recently had the pleasure of working with Alison at Kyla Kleaning, a local cleaning services company. While working from Kyla Kleaning it was very refreshing to hear about their focus on service, something that was echoed over and over again in the testimonials and recommendations they’ve garnered. From our perspective, we’re very proud of…

10 Things That Can Destroy an Email Marketing Campaign Here are 10 ways to alienate customers and destroy an email marketing campaign – read more here. The 6 Top Mobile SEO Must-Knows Similar to traditional desktop sites, mobile sites, too, need to be optimized properly to perform to their full potential. Here are 6 “musts”…

7 content strategy tips to construct awesome product pages & boost sales Want to learn how to use content to make a difference on the bottom line? In fact, content such a blog can divert users away from the buying cycle, as it is usually a separate section of the website without any calls to action or links…

Being the “strategy guy”  in a company that provides SEO services (among many other things), I come across some pretty interesting situations when I look under the hood at various websites. Here’s a few of the most alarming SEO disasters I’ve come across, as well as some notes on avoiding them. Disaster #1 – Total….

How to appropriately include product mentions in your marketing These days, providing useful and relevant copy for customers has become a major marketing tactic, but where does marketing one’s own product fit in? Learn more here. Why fresh content may not be good for your site Matt Cutts, who leads development on Google’s search engine algorithm,…

10 Top Tips for Using Google+ G00gle+, one of the newest social media platforms, has enjoyed a slow and steady increase in popularity, although it’s not likely you’ll encounter many friendly faces. However, G+ provides great ways to promote your business and your website. Read more here.  How to get media to tell your story…

“Why did our PageRank go down?” A newspaper contacted Google after their “PageRank” (a value assigned by Google to websites that measures the relative importance of the site) had dropped from 7 to 3, wanting to know why. They genuinely didn’t seem know what the issue was, so Google provided an in-depth reply. Read more…

How traditional PR is stilling failing to succeed The evolution of the Internet and social media has disrupted traditional public relations and marketing. It’s critical to accept that there has been a shift in communications, and “that should change how we approach public relations; our audience has become trusted partners, and through real conversations over…

11 Social Media Automation Mistakes to Avoid  Social media automation can be done right. Just avoid the following 11 awful social media automation mistakes, and you’ll be good to go. Read more here 2012 Holiday Marketing Tips for Retailers It might only be July, but it’s already time for retailers and marketing teams to start planning their holiday…

8 Biggest Marketing Mistakes of All Time But what happens to companies that make mistakes on a grand scale and cost their company millions in clout or dollars? Learn more here. Is Your Business Invisible? Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is…

Six reasons why your business needs to curate content In the online marketing space, curation is the activity of finding and sharing great content. There’s more information out there than any of us can handle and this presents both a problem and an opportunity for business and marketing communicators. The problem is that information overload can produce…

Having spent millions of dollars on online advertising on behalf of clients, I give a lot of thought to how we can reduce risk and maximize the value of ads. After all, it would be pretty hard to stay in business otherwise! In this post, I’m going to look at visitor conversion and then touch…