I noticed today that MailChimp offers a QR code to link to a mobile version of your subscribe form.
Pretty cool if you’re at a trade show and want to promote newsletter signups in an actionable manner – just put the large version of the QR code on your signage and you’re good to go.
I’m sure there’s a million other applications for it as well.
Best of all, the novelty factor of QR codes should help maximize signups.
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