I noticed today that MailChimp offers a QR code to link to a mobile version of your subscribe form.
Pretty cool if you’re at a trade show and want to promote newsletter signups in an actionable manner – just put the large version of the QR code on your signage and you’re good to go.
I’m sure there’s a million other applications for it as well.
Best of all, the novelty factor of QR codes should help maximize signups.
Try it out with our own newsletter signup QR code for our monthly Online Marketing Insights (I was able to scan it right off the screen):