5 tips to help customers find your local business online
How do searchers go about their search for local businesses? Do most searchers use local modifiers (such as the name of your city or neighbourhood) or not? Do searchers expect to get local results for a generic, non-local search term? A panel of 1,250 “local consumers” based in the US may be able to provide some insights. For example, 59% of consumers use Google every month to locate a good local business. According to the panel, 71% of searchers value the information contained in Local Search results. And of these, 60% of searchers said that local listings with a photograph grab their attention more than standard listings. Here are 5 tips to optimize your local business listing and help customer find your business.
How can top brands measure success when marketing on Facebook?
Facebook and “social media marketing” in general have become incredibly popular marketing tools over the past few years, but how can businesses actually measure success? An independent online marketing consultancy has decided to take a stab at quantifying the previously unquantifyable by creating “key brand success factors”, including
- reach (number of followers, growth of followers)
- engagement (number of monthly posts, etc)
- reputation (are there also negative conversations taking place online about the brand?)
- technical attributes (somewhat like SEO)
- Click to Call
- Hyperlocal search ads
- Proximity as a factor in mobile search ads ranking
- Search ads in mobile apps
- Click to Download
- Mobile App Extensions