Monday Marketing Madness (September 13, 2011)

5 tips to get more online customer reviews
Customer reviews are increasingly becoming an important online marketing tactic for small businesses. Google incorporates online reviews into search results, and consumers are increasingly becoming accustomed to not only checking out the online reviews of a product or service prior to purchase, but writing them as well. But how can your business go about soliciting online reviews? Here are 5 tips for getting more online customer reviews. Bonus link: Google buys Zagat ratings

4 successful and creative Facebook contests
Contests are a great with to engage potential and existing customers, and Facebook makes it easier than ever before to host these sorts of campaigns. But, according to, Facebook didn’t just add ease of use to contests, it totally changed the motivation behind entering them. Nowadays, the prize seems secondary. The main appeal of Facebook contests is to communicate something about yourself. Here are 4 successful and creative Facebook contests.

More US mobile web users than PC by 2015 
Research firm IDC forecasts that by 2015, more US Internet users will access the Internet through mobile devices than through PCs or other wireline devices, and the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015. This is important for businesses, because mobile search queries will almost certainly outstrip those on the PC, so businesses will have to ensure they can be easily by mobile search, and should have websites that can be accessed easily by mobile browser.

7 ways to improve your website’s usability
Poor website usability can cost you customers. If your website is easy and pleasant to read, easy to understand, and skimmable, it can help go a long way towards making more sales for your business. Here are 7 ways to improve your website’s usability (and potentially increase sales).

– Nevin Thompson produces SEO-driven content for Victoria online marketing company JumpStartWeb

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