Author: Rob

Rob is the founder at PlusROI Online Marketing Inc. He's been a full time web marketer since 2007. As an author and thought leader: - He started blogging in 2008 - His marketing work has been featured on Marketing Profs - He presented at Vancouver Startup Week multiple times - He's hosted over 20 events through Eventbrite - Ge's hosted numerous Digital Marketing Webinars. Lately, Rob's been writing and presenting on the topic of AI in Marketing While the internet landscape is shifting daily with the advent of AI, Rob is restructuring PlusROI to match the needs of clients as we move into an AI-powered future. Find him on LinkedIn
Roxio Photoshow Upsell Optimization – Success Strategies

Roxio Photoshow Upsell Optimization – Success Strategies

Challenge: Shortly before Photoshow’s acquisition by Hallmark, we were asked to decrease the 42% abandonment rate on the upsell page which appeared after clicking on the “buy now” button on the product page.   Solution: Conduct A/B testing of various upsell product descriptions in order to improve conversion rate, as well as test the premise…

Sage Simply Accounting Conversion Optimization – Strategic Solution
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Sage Simply Accounting Conversion Optimization – Strategic Solution

Challenge: Improve the software trial process for the flagship Simply Accounting (now Sage 50) software. Solution: PlusROI tracked the entire software conversion process, right from discovery and download through to installation, communications and purchase. By analyzing data, engaging in competitive research, and applying conversion best practices, PlusROI was able to identify numerous opportunities throughout the…

Anatomy of a Cost Effective Online Launch
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Anatomy of a Cost Effective Online Launch

Over the years I’ve participated in all kinds of online launches: everything from tiny start-ups letting people know about their new services right through to software launches with six-figure launch budgets. Focusing these days on small and medium sized companies, I thought it would be great to explain one very cost-effective strategy for an online launch of…

SEO is Dead – Long Live SEO

SEO is Dead – Long Live SEO

In light of Google’s recent (and not so recent) updates, there’s been a lot of talk about Search Engine Optimization being less relevant and less important. In truth, responsible SEO is more important than ever as more and more websites are competing for Google search results. However, there is some validity to the naysayers’ arguments…

The Importance of Testing, Obama Style

The Importance of Testing, Obama Style

There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising….

New Victoria BC healthcare directory is a one-stop resource

New Victoria BC healthcare directory is a one-stop resource

A new Victoria BC healthcare directory is a one-stop resource for anyone who has been in a traffic accident, is living with a chronic condition, or who wants to improve their performance. Sponsored by our friends at Victoria lawyers Dinning Hunter, HealthcareVictoria.com is intended to be a one-stop, comprehensive directory of “complementary care ” healthcare professionals and…

How to Drive Sales Through Social Media + More Online Marketing Links

How to Drive Sales Through Social Media + More Online Marketing Links

How to Drive Sales Through Social Media Not all social networks are created equal when it comes to driving sales. Learn some tips on where to focus to achieve maximum ROI. Read more here. 5 Social Media Strategy Tips for Novices Have you been avoiding social media because you don’t know where to start? Here…