ByRob
Most search Google to find local businesses Google reports that, according to a recent study, from city to city, almost all the terms examined by the study were related to local news, education, civic services or entertainment and activities. What does this mean for your business? It means that potential customers are using Google to get…
ByRob
Top 10 social media campaigns of 2011 Everyone says your business needs to adopt social media marketing in order to succeed, but sometimes it’s difficult to gauge success. For some pointers, here are the top 10 social media campaigns of 2011. Paid search pays Why should your business use “paid search” (where web site owners…
ByRob
5 ways to generate excitement using social media Many local businesses create blog posts, videos, and other bits of enticing content to engage community and actually provide customers with useful information, and then use social media to get the word out. But Tweets and Facebook posts can often be a one-time thing that can get…
ByRob
If you opened a retail store next to a major intersection, would you bother to put up a sign so that folks could see what you sold and what the name of your store was? It’s a ridiculous question, right? Well, by way of comparison, in my experience with small to medium-sized business sites, it…
ByRob
How to come up with content ideas (and get visitors to your business website) Creating regular, “fresh” content such as blog posts and online videos is a key tactic aimed at remaining visible in Google search results, and helping send readers (and potential customers) to your site. However, it can be challenging to come up…
ByRob
This is the first blog post we’ll be doing in a series of posts aimed at answering questions which come up regularly with new clients. The following description may take some technical license, but I’ve tried to simplify the concept into the most basic of terms (it can get confusing). So here are the quick…
ByRob
How does Google Adwords work? Google Adwords – the text ads that appear alongside Google search results, as any online advertising agency will tell you – can be an incredibly precise and cost-effective way to promote your business, but how does it work? The short answer is that Google Adwords is all about auctions, and…
ByRob
How to measure your online influence “Social media marketing” is all the rage these days, but how do you measure success (and make sure your making use of your limited time and money)? If you’re using social media tools such as Twitter, there are ways to measure your online reach and your online influence. 26…
ByRob
10 mobile site best practices As smart phone adoption skyrockets, so do the amount of searches from mobile devices for “local” businesses. So, it’s becoming increasingly important to make sure your business has a website optimized specifically for mobile browsers. Direct from Google itself, here are the top 10 mobile site best practices. 7 Tips for…
ByRob
Why do keywords matter? And how do you choose them? Doing SEO in Victoria BC, we get asked this question a lot. So… Keywords are basically search terms that people type into a search engine like Google to find out information, such as a local business or service. So, it’s important that your business’ website…
ByRob
5 tips to help customers find your local business online How do searchers go about their search for local businesses? Do most searchers use local modifiers (such as the name of your city or neighbourhood) or not? Do searchers expect to get local results for a generic, non-local search term? A panel of 1,250 “local consumers” based…
ByRob
5 considerations in planning your small business 2012 ad budget Thanks to a continued, and unrelenting shift online advertising and mobile search, advertising best practices for businesses continues to change at a breakneck pace. Here are five key considerations for local business owners in the process of planning their 2012 marketing budgets. Build mobile shopping experience with Google Commerce Search…