Monday Marketing Madness | search engine optimization
How to come up with content ideas (and get visitors to your business website)
Creating regular, “fresh” content such as blog posts and online videos is a key tactic aimed at remaining visible in Google search results, and helping send readers (and potential customers) to your site. However, it can be challenging to come up with new ideas for fresh content on an ongoing basis.
Bonus links about creating “content”:
Does your business have a Google+ page yet?
A couple of weeks ago, Google allowed businesses to create their own Google+ pages – here’s a overview from Google about how G+ for businesses works. Besides helping members of your team appear as trusted “authors” in Google search results, it’s becoming apparent that Google+ now appears to be integrated with Google Places. Since Google is used for more than 70% of web searches, and since establishing a G+ page can help you rank higher in Google Search in more ways than one, getting your business set up with Google+ is now more important than ever before.
What is Google Analytics? And how can it help your business?
Simply put, Google Analytics is an analytics tool that gives you rich insights into your website traffic and marketing effectiveness. Here’s a post outlining 3 metrics Google Analytics beginners should watch, and a different post that provides a beginner’s guide to setting goals in Google Analytics.
-Nevin Thompson is a content strategist with JumpStartWeb, a Victoria online marketing company that helps clients with search engine optimization and other strategies for efficiently marketing their businesses.