Monday Marketing Madness | from JumpStart Web, an online advertising agency

How does Google Adwords work?
Google Adwords – the text ads that appear alongside Google search results, as any online advertising agency will tell you – can be an incredibly precise and cost-effective way to promote your business, but how does it work? The short answer is that Google Adwords is all about auctions, and this cool  collection of infographics explains how Google Adwords auctions work.

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6 ways to improve your social media marketing
Using social media to market your business can be tricky, but here are 6 tips for improving your social media marketing by implementing the lessons of Influence, Robert Cialdini’s famous book that investigates the basics effective persuasion.

How to market to Boomers online
Is your business effectively marketing to Boomers? According to a recent study, younger Boomers (ages 47 to 55) spent 39.3 hours online per month, and older Boomers (56-65) spent 36.5 hours. A lot of that time was spent buying things. Forrester Research reports that Boomers spent $650 online, on average, over a three-month period in 2010 versus $581 by Gen Xers (aged 35 to 46).  Read more here about tips and tricks for marketing to Boomers.

Nevin Thompson is a content strategist with JumpStart Web, an online advertising agency in Victoria.

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