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Monday Marketing Madness | Content Strategy | Dec 19, 2011

content strategy victoria bc

Example of QR code

JumpStartWeb helps small businesses with content strategy and other online marketing solutions.

Most search Google to find local businesses
Google reports that, according to a recent study, from city to city, almost all the terms examined by the study were related to local news, education, civic services or entertainment and activities. What does this mean for your business? It means that potential customers are using Google to get information about their own community, and you should probably keep Google in mind when designing or updating your website, and conducting online marketing activities.

10 ways “fresh content” can help your business’ search results
You’ve probably heard the term “fresh content” before: the term refers to frequently updated, original (i.e., not copy and pasted from someplace else on the web) content that is posted regularly on your website in order to keep things fresh and attractive to Google’s search bots – and also provide value to potential customers! Here are  10 ways “fresh content” can help your business’ search results.

Five steps to capturing mobile customers in 2012
Mobile is big, and it’s only going to get bigger in 2012 as more and more people adopt smart phones, and start to search for local businesses and services. Is you business ready? Here are 5 steps to capturing mobile businesses in 2012.

10 Twitter-related links to read over the holiday
If you have some free time this holiday, why not read 10 links about Twitter and Social Marketing, Social Commerce Psychology & Twitter’s Impact On The Mind. Bonus link: 21 Twitter Tips From Socially Savvy Companies

What are QR codes?
You’ve probably heard about QR codes, the funny-looking Rorschach-like badges that can be scanned by cellphones, and lead to your business’ online presence. Here’s a post from Microsoft that explains a little more about QR codes, and how to create special tags for them.