When was the last time you optimized your email campaigns for better results? Email marketing plays an integral role in the marketing strategy of any hospitality business, ranging from expansive chain resorts to quaint boutique hotels and charming B&Bs. Its pivotal role is particularly evident in attracting last-minute travellers and fostering loyalty among returning guests. Given the effort invested by your team in crafting alluring offers and engaging content, it’s paramount to refine your email marketing strategies to maximize their impact and efficacy. Continue reading for tips on optimizing email marketing for hotels.
Grow Your Email Marketing List
While email marketing is an important part of every hotel’s marketing strategy, growing an ongoing list of subscribers can too easily fall to the wayside unless prioritized. These email marketing tips from WebRezPro include great advice on how to grow your email list organically.
Email Campaign Best Practices for Accommodations Providers
While many of these tips are universal best practices that any business can use to improve their email marketing campaigns, a few of the tips are especially useful for hotels and resorts, including email segmentation and different types of email funnels to consider targeting in your next campaign.
Utilize This 3-Step Process to Optimize Conversions
Want to write emails that convert? Apply this same 3-step process that conversion copywriters use to create actionable emails and attention-grabbing email subject lines.
Do You Have Questions?
Do you want to boost bookings but aren’t sure where to focus your resources, or do you have questions about email marketing, Google Advertising and optimizing what you’re already doing? We’d love to hear from you. Contact us online today or click here to schedule a call with us.