Author: Kayla

/ Kayla
Resize and Optimize Photos for Websites Using Canva
Blog | Social Media

Resize and Optimize Photos for Websites Using Canva

To quickly and efficiently resize and optimize images is a keystone of any successful website update (or launch!), regardless of your industry.  Many of our web design clients here at PlusROI list resizing and optimizing images as one of their top five pain points. Between the time spent determining exact dimensions, picking the right file…

Viewing Google Ads Engagement Goals & Lead Goals In Analytics
Analytics | Blog | Web Marketing Fundamentals

Viewing Google Ads Engagement Goals & Lead Goals In Analytics

This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address e-commerce in a separate post!). For this post, we’re using the Google Analytics Demo account – if you want to dabble with large volumes of…

Webinar Recap: DIY Content Marketing: Doing it Right
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Webinar Recap: DIY Content Marketing: Doing it Right

Thanks to all of our October attendees of the  “DIY Content Marketing: Doing it Right” webinar. We hope you found it helpful! The webinar recording is now available so If you missed the session or are looking to review what we covered, check it out! If you have any questions or comments, please reach out to…

Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing
Blog | PPC | SEO | Strategic Solutions | Uncategorized

Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing

Thanks to all of our September 17th  “Developing a Killer Competitive Strategy: DIY Web Marketing” attendees. We hope you found it useful! If you have any questions or comments, please reach out to Rob.  The webinar recording is now available so If you missed the session or are looking to review what we covered, check it…

Get to Know the Team: Meet Nevin!
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Get to Know the Team: Meet Nevin!

1. Describe your work with PlusROI I usually say “I’m a copywriter” as a form of shorthand to describe what I do. I write blog posts, landing pages, social media copy, product descriptions, and basically anything and everything short of novels or fan-fiction for clients.  However, what I do is about more than just cranking…

Get to Know the Team: Meet Rian!
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Get to Know the Team: Meet Rian!

As a long time technical SEO junkie and long time WordPress developer (he/we developed the very first RBCM mobile website back in 2011!), Rian leads all things technical at PlusROI. He’s being featured in this very first team member interview and you’ll see the rest of our team in the future! The Down-low on Rian:…

Marketing your Business: Instagram or Facebook?
Blog | Content Marketing | Marketing Resources | Social Media

Marketing your Business: Instagram or Facebook?

In 2020, social media  is undoubtedly an important tool for establishing your business’s online presence. While Facebook has been around for longer and has the largest user base, Instagram has also become hugely popular in recent years. Promoting your business on either platform can be effective, but using the same strategy for both platforms may…