Webinar Recap: Getting Online with Ecommerce
Thank you to all of our March webinar attendees, we hope you found it helpful!
Missed the webinar? No worries, we recorded it!
As always, please reach out if you have any questions or feedback.
Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd when I hear someone say one is “better” than the other. It’s kind of like declaring a pickup truck better than a sports car. They…
A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…
Everybody knows how important Google is if you want to be prominent online. With that in mind, did you know that Google is making some rather massive changes in 2021? While this creates challenges for web marketers, it also creates opportunities: Most of the current changes relate to User Experience, so making updates to optimize…
Curious about what landing pages are and whether you should be using them for your business? You’ve come to the right place! Simply put, landing pages are pages are “conversion focused” pages that are separate from your home page, with the goal of getting a visitor to do one specific action like buying a specific…
Updated July 2020 I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is that there are many, many different circumstances, as well as many kinds of ads across the two platforms. With that said, let’s look at few…
Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in the post we pick some of our “category” favorites. If we get some feedback about this post we’ll be pleased to add some further description…