Google’s 2021 Changes – Surviving and Thriving
Thanks to everyone who attended our April Webinar where we covered Google’s recent changes and focused on how you can improve your visitor experience!
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Using Categories & Tags for Blogging
When blogging, organizing your content effectively is crucial for both user experience and search engine optimization. Categories and tags are two key tools that can help you achieve this. Understanding their distinct functions and how to use them properly can enhance your blog’s usability and visibility. The following is written with WordPress in mind but…
Webinar Recap: DIY Web Analytics – Measure What Matters
Thanks to all of our November attendees of the “DIY Web Analytics – Measure What Matters ” webinar. We hope you found it helpful! The webinar recording is now available so If you missed the session or are looking to review what we covered, check it out! If you have any questions or comments, please reach…
Google Analytics For Beginners – Visitors Overview
Updated June 2018! Just getting started with Google Analytics? You’ve come to the right place! Google Analytics, the free analytics tool from Google, can be confusing when you first dive in. Fortunately, once you get familiar with the basic terms, it becomes easy to use and opens whole new worlds of insight regarding your web…
Tips on Effective Email Marketing for Hotels & Hospitality | Part Two
Welcome to part two of our two-part hospitality email marketing series! This month, we’re covering seven more practical tips on effective email marketing for hotels, excursion operators, and other hospitality-based businesses. After implementing the foundational email marketing tips we covered in part one, you are ready to start crafting effective email marketing content by applying…
Mastering Google Ads Conversion with Simon Kingsnorth
Our founder, Robert Cooper, joined Simon Kingsnorth on his “For The Love of Marketing” podcast to look at how to make your Google Ads convert. Watch the episode below to hear Robert share his insights and strategies on how to create Google Ads campaigns that drive real results. From targeting the right audience to crafting…
Why You Probably Don’t Need an AI Agent (Yet)
The buzz around AI agents is real, and for good reason! They’re powerful, capable of automating multi-step workflows and saving serious time at scale. But here’s the thing: for most companies, jumping straight into building a custom agent is a bit like buying a factory to make one sandwich. The good news? You probably don’t…