Google’s 2021 Changes – Surviving and Thriving
Thanks to everyone who attended our April Webinar where we covered Google’s recent changes and focused on how you can improve your visitor experience!
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PlusROI Online Marketing Selected by Google for Elite “Priority Agency” Partnership
Performance marketing agency PlusROI Online Marketing Inc has been selected as part of an elite group of Priority Agencies in Canada as part of Google’s improved partnership model. As a result, PlusROI now works directly with a full Agency Team at Google who provide personalized help with strategic planning, onboarding, training, strategic insights and support…
Online Marketing Madness — Strategic Reads for May 2017
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. The May links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). 5 Tips for Improving New Business Visibility with Google Maps Why do…
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Digital Marketing Must-Reads: September 2023
The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how to optimize online content for reader engagement in an era where users tend to skim rather than thoroughly read web articles. Rita Kind-Envy looks at…
The Importance of Testing, Obama Style
There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising….
Your Free SEO Weapon
It is critically important to understand how your site is performing in Google and know if there are any serious site issues. Luckily, you can get this information straight from the horse’s mouth using Google Search Console. Google Search Console is free, so you’d think everyone would use it, but that’s not the case. Only…
What is a Google Responsive Display Ad?
A Responsive Display Ad is an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network, where it can be seen on millions of sites on the internet. It leverages the text and image assets you provide it and uses machine learning to show users the…