Google’s 2021 Changes – Surviving and Thriving
Thanks to everyone who attended our April Webinar where we covered Google’s recent changes and focused on how you can improve your visitor experience!
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Improve Your Google Presence with Strategic Google Setup
It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…
The Importance of Testing, Obama Style
There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising….
The Five Stages of Search Engine Optimization – A Simple Guide
Trying to get a handle on SEO and understand the different stages of SEO? How far you take it will depend on how important Search traffic is to you and how many other sites you are competing with, and how advanced those sites are. Read on and you’ll get a good sense of the different…
PlusROI Online Marketing Selected by Google for Elite “Priority Agency” Partnership
Performance marketing agency PlusROI Online Marketing Inc has been selected as part of an elite group of Priority Agencies in Canada as part of Google’s improved partnership model. As a result, PlusROI now works directly with a full Agency Team at Google who provide personalized help with strategic planning, onboarding, training, strategic insights and support…
B2B Content Marketing – Match Your Approach To Your Goal
Inbound marketing and content marketing are hot topics right now. One tried and true method we’ve seen great client success with is creating an insightful industry report or white paper to drive folks to your website, build thought leadership and drive leads. To succeed with such an effort you need to put some thought into…
Get to Know the Team: Meet Rian!
As a long time technical SEO junkie and long time WordPress developer (he/we developed the very first RBCM mobile website back in 2011!), Rian leads all things technical at PlusROI. He’s being featured in this very first team member interview and you’ll see the rest of our team in the future! The Down-low on Rian:…