Google’s 2021 Changes – Surviving and Thriving
Thanks to everyone who attended our April Webinar where we covered Google’s recent changes and focused on how you can improve your visitor experience!
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Webinar Recap: DIY Conversion Optimization – Get More Website Visitors to Take Action
Thanks to everyone who joined us on our April 07 Webinar covering Do It Yourself Conversion Optimization. Using participant sites was a lot of fun – I hope you got something out of it. We’ve had some great feedback and learned a lot from your questions! Here’s a link to download the slides. Here is…
Landing Page Checklist – What You Need to Succeed
If you’ve explored the science of profitable online advertising, you’ll certainly have come across the concept of using a landing page. While a website’s home page needs to serve multiple different user needs, the goal of a landing page is to engage a visitor who clicks on your ad or promotion. Because you know what keyword someone…
10 Key Marketing Metrics Small Hotels and Resorts Should Be Tracking
“You can’t manage what you can’t measure” is a famous business quote attributed to various authors. While the original source of the saying is debatable, the meaning is certain and highly applicable to marketing. In an increasingly competitive hospitality landscape, small hotels and resorts must leverage key marketing metrics to measure the efficacy of their…
B2B Content Marketing – Match Your Approach To Your Goal
Inbound marketing and content marketing are hot topics right now. One tried and true method we’ve seen great client success with is creating an insightful industry report or white paper to drive folks to your website, build thought leadership and drive leads. To succeed with such an effort you need to put some thought into…
Blog | SEO | Uncategorized
Digital Marketing Must-Reads: July 2023
The most insightful online marketing posts we’ve read in the last few weeks. An SEO Guide To Understanding User Intent Understanding user intent allows you to create content that directly addresses what users are looking for which can lead to higher search rankings and better user experiences. By focusing on providing relevant and valuable content…
Marketing your Business: Instagram or Facebook?
In 2020, social media is undoubtedly an important tool for establishing your business’s online presence. While Facebook has been around for longer and has the largest user base, Instagram has also become hugely popular in recent years. Promoting your business on either platform can be effective, but using the same strategy for both platforms may…