Google’s 2021 Changes – Surviving and Thriving
Thanks to everyone who attended our April Webinar where we covered Google’s recent changes and focused on how you can improve your visitor experience!
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SEO vs PPC – Which is Better?
Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd when I hear someone say one is “better” than the other. It’s kind of like declaring a pickup truck better than a sports car. They…
Viewing Google Ads Engagement Goals & Lead Goals In Analytics
This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address e-commerce in a separate post!). For this post, we’re using the Google Analytics Demo account – if you want to dabble with large volumes of…
Blog | PPC | SEO | Strategic Solutions | Webinars | Webucation
Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive
Thank you to our July webinar attendees! We spent the hour discussing the best and most cost-effective strategies for reaching visitors before they come to your destination and also while they are visiting. We appreciated your questions and engagement! A recording of the webinar is now available for your reference.
Online Marketing Madness — Strategic Reads for May 2017
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. The May links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). 5 Tips for Improving New Business Visibility with Google Maps Why do…
Get to Know the Team: Meet Carmen
As JumpStart Web’s long-time operations manager and one of PlusROI’s valued Google Ads managers, we would be remiss not to have Carmen as the next feature in our ongoing “PlusROI team” blog series! Today, learn more about Carmen’s role here at PlusROI, the hands-on work she does with our clients, and how, overall, she’s the…
Get to Know the Team: Meet Rian!
As a long time technical SEO junkie and long time WordPress developer (he/we developed the very first RBCM mobile website back in 2011!), Rian leads all things technical at PlusROI. He’s being featured in this very first team member interview and you’ll see the rest of our team in the future! The Down-low on Rian:…