ByKayla
Thanks to everyone who joined us on our May 15th Webinar covering Secrets of Online Advertising, we hope you found it useful! Here’s a link to the slides from the webinar. Here is the video from the Webinar:
ByRob
If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…
ByRob
Thanks to everyone who joined us on our April 07 Webinar covering Do It Yourself Conversion Optimization. Using participant sites was a lot of fun – I hope you got something out of it. We’ve had some great feedback and learned a lot from your questions! Here’s a link to download the slides. Here is…
ByRob
Thanks to everyone who joined us on our April 03 Webinar covering Do It Yourself SEO. We’ve had some great feedback and learned a lot from your questions! Here is the video from the Webinar:
Modern search engines are very good at understanding the content on your website. However, giving them a little help with semantics is still something we need to do. We can do that with structured data. What is Structured Data in SEO? Structured Data in SEO is a standardized way communicate the meaning and properties of…
ByRob
Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in the post we pick some of our “category” favorites. If we get some feedback about this post we’ll be pleased to add some further description…
ByRob
[September 25, 2018] Marketers and entrepreneurs in Victoria will have the opportunity to learn the latest online skills and strategies this fall and winter, thanks to a series of boot camps designed and organized by Rob Cooper, an internationally respected Internet marketing veteran and President of PlusROI, a Google Premier Partner Agency. “There is a…
ByRob
If you’ve explored the science of profitable online advertising, you’ll certainly have come across the concept of using a landing page. While a website’s home page needs to serve multiple different user needs, the goal of a landing page is to engage a visitor who clicks on your ad or promotion. Because you know what keyword someone…
ByRob
Updated July 2020 I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is that there are many, many different circumstances, as well as many kinds of ads across the two platforms. With that said, let’s look at few…
ByRob
Hootsuite recently published an insightful post on the Facebook Algorithm in 2018. The post is worth a read, but the most important thing for me was that it got me thinking a bit more about the actual value of social media. Although Social Media can be an amazing tool for communications and engagement, I have…
ByRob
Inbound marketing and content marketing are hot topics right now. One tried and true method we’ve seen great client success with is creating an insightful industry report or white paper to drive folks to your website, build thought leadership and drive leads. To succeed with such an effort you need to put some thought into…
ByRob
Updated June 2018! Just getting started with Google Analytics? You’ve come to the right place! Google Analytics, the free analytics tool from Google, can be confusing when you first dive in. Fortunately, once you get familiar with the basic terms, it becomes easy to use and opens whole new worlds of insight regarding your web…
